NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘Women’

NSSF Lauds Olympic Shooters in USA Today Ad


NSSF is celebrating the achievements of three USA Shooting Team women who won medals at the 2016 Summer Olympic Games with a full-page ad in USA Today.



NSSF Lauds Olympic Shooters in USA Today Ad


NSSF is celebrating the achievements of three USA Shooting Team women who won medals at the 2016 Summer Olympic Games with a full-page ad in USA Today.



NSSF Announces New Online SHOT Show Store


NSSF is pleased to announce the opening of its all-new SHOT Show Online Store. The store will feature a wide variety of hats, t-shirts, sweatshirts, fleece vests and backpacks, all bearing the SHOT Show logo.



2016 SHOT Show Panel Discussion—Merchandising To Women Hunters: It’s More than ‘Going Pink’


The opportunities to sell products specifically made for women hunters are available in a capacity never seen before.



First Women-Only Rimfire Challenge Event to Debut in Maryland


The NSSF is pleased to announce that Sanner's Lake Sportsmen's Club has agreed to be the first Rimfire Challenge partner range to host a women-only Rimfire Challenge match.



Training in the Art of Listening


There are many things worth training your staff to handle, but I’ve seen that no better training can be had than that of teaching your sales team the art of listening.



Women in Your Store—Are You Marketing to Them, or Just Selling?


There is no doubt that the firearms industry is doing a better job of producing goods that work better for and better fit women.



Infographic: Girl Power


The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium. A new NSSF infographic gives a quick look at one of the fastest-growing segments of the shooting sports.



New ‘Women Gun Owners’ NSSF Report Available


Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."



New NSSF Report: More Women Owning Guns, Going Target Shooting and Hunting


Today during the Shooting, Hunting and Outdoor Trade Show (SHOT Show), NSSF President and CEO Steve Sanetti discussed the findings in the new report, "Women Gun Owners: Purchasing, Perceptions and Participation."



Women Gun Owners Depicted in New Book


When it comes to art and firearms, we think more about gun-making craftsmanship than about portraits of firearms owners. But we’ve just had our thinking expanded. Portrait photographer Lindsay McCrum’s new book, “Chicks with Guns,” is drawing welcome attention to the growing number of women who own firearms for target shooting, hunting, personal defense and […]



Report: New Women Shooters Say They’re Interested in Personal Protection


From NSSF's weekly e-newsletter Bullet Points: The National Shooting Sports Foundation's First Shots program has helped introduce thousands of first-timers to shooting at their local ranges. Nearly half of these participants have been female. A new report from NSSF shows a snapshot of these new women shooters. For example, after attending a First Shots seminar […]