NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘tactics’

From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.