NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘social media’

Facebook’s “See First” Function Can Boost Your Customer Interaction


Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



Emoji Swap Shows We are in an Anti-Gun Culture War


Last week, Apple announced that the next update to its emoji catalog would style the “gun” icon as a toy, rather than a pistol.



Instagram Part III—Running Instagram Contests to Attract Customers


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business on Instagram. In Part II, we discussed hashtag best practices. Now I’m going to discuss running a contest on Instagram to attract followers and engage with your audience. Running a contest on […]



Instagram Part II—Gain Followers and Attract New Business Utilizing Hashtags


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business. Here in Part II, I’ll discuss hashtag best practices that are proven to help you gain followers and, thus, build value in your brand. #Hashtag Basics #Hashtags should be something you’re familiar […]



Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business


One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]



Handling Social Media’s Negative Side


Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?




Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.



PR Expert Michelle Scheuermann Joins Lineup of 2016 SHOT Show University Speakers


Leading social media and public relations expert Michelle Scheuermann has been added to the list of subject matter experts speaking during the 2016 SHOT Show University.



All I Want for Christmas is a _______. Social Media Sheds Light on What Firearms Were Popular During Holidays


During the holidays, many Americans were proud to announce via social media what brand of firearm they desired or received for Christmas. NSSF asked social media monitoring service Radian6 to search public social media posts containing the keywords “Christmas,” “firearm” or “gun” along with firearm manufacturers’ names. This chart shows the top ten manufacturers mentioned […]