NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘sales’

Spirit of Shared Benefits Yields Greater Profits for Retailers, Vendors


Smart retailers/vendors start and cultivate relationships by treating reps with first-class respect and open, frequent dialog. You reap what you sow.



From the Counter — Nagel’s Gun Shop, San Antonio, Texas


“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in San Antonio, Texas.



Who Needs To Know Retailing? Everyone


People who sell merchandise directly to the public are called “retailers.” Their profitability and survival rests with their knowledge of retailing lore.



Increase Margins with Firearms Handling Training Programs


A well-designed, comprehensive and strategically implemented firearms handling training program can provide higher margins to a shooting range than any other revenue source.



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



Key Information to Increase Hunter Participation


People with similar lifestyles, attitudes and interests consume similar types of goods and services and, by extension, typically live in neighborhoods populated by similar people.



Hints to Recruit and Retain New Hunters


You can categorize hunters as new, intermittent and regular. All are essential to sustaining hunting participation, which translates into conservation revenues, product sales and greater political strength.



Training in the Art of Listening


There are many things worth training your staff to handle, but I’ve seen that no better training can be had than that of teaching your sales team the art of listening.



Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).