NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘retailers’

“Sweat the Details” During Your Busiest Season


As a firearms retailer, the holiday season represents a very special window of opportunity in which sellers can maximize sales and profits. Your biggest responsibility as an FFL during this accelerated business cycle is to remain compliant.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Hiring Holiday Help


Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”


One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Retailers and Compliance—A Proactive Approach Wins Every Time


As a firearms retailer, how you conduct the business of transferring a legal firearm to a qualified buyer can change in the blink of an eye. New regulations get passed, new controls get put in place—and that makes negotiating the Federal Form 4473 a challenge at times. It’s a challenge to keep up with new […]



Firearms Retailers Now Off ‘Operation Choke Point’ Watch List


In a move prompted by NSSF’s work with assistance from the NRA in getting the issue addressed by key members of Congress, the Federal Deposit Insurance Corp. (FDIC) last week reported that firearms retailers are no longer on a watch list of businesses deemed at higher risk for fraud.  The FDIC’s list was compiled as […]



Retailer Education Seminars Scheduled for June In Illinois, Indiana


There are two NSSF Retailer Education Seminars scheduled in June. First on June 24 at the Parke Regency Hotel & Conference Center, 1413 Leslie Drive in Bloomington, Illinois, then at the Hilton Indianapolis North, 8181 E Shadeland Ave., in Indianapolis, Indiana on June 26. Both seminars are scheduled from 1 to 5 p.m. All firearms retailers in […]



Black Fridays Most Active for Firearm Sales


Post-election reports indicate a rising demand for firearms nationwide. If history holds true, sales on the day after Thanksgiving—Black Friday—will surely hit record territory, based on federal background check activity. (A background check is mandatory prior to the purchase of any firearm at retail. Background-check statistics are indicators of sales activity, though it’s important to […]



Jesse Jackson vs. Firearm Retailers


Shamefully, the Rev. Jesse Jackson has revved up the blame game against law-abiding, federally-licensed firearms retailers in the suburbs of troubled cities like Detroit, where he somehow hopes to convince people that the legal sale of firearms is the cause of urban violence. At protests he encouraged last Saturday at firearms retail stores and with […]