NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘retailers’

Customer Relations Expert Hank Yacek Joins NSSF’s Retail Advisory Council


  nssf.org To: ALL MEDIA For immediate release January 11, 2017 For more information contact: Bill Brassard 203-426-1320 Customer Relations Expert Hank Yacek Joins NSSF’s Retail Advisory Council NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Hank Yacek has joined its Retail Advisory Council. […]



Unified Industry is New 2017 SHOT Show University Bronze Sponsor


  nssf.org To: ALL MEDIA For immediate release January 10, 2017 For more information contact: Bill Brassard 203-426-1320 Unified Industry is New 2017 SHOT Show University Bronze Sponsor NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Unified Industry has signed on to be a […]



Great Reasons to Conduct Pre-Employment Background Checks


As an FFL, employee background checks can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire, and with today’s internet-based providers, the cost of performing these checks is now often quite […]



Criminals Don’t Take Holidays


While everyone wants to enjoy the holidays and take some extra time off, unfortunately that bit of downtime makes it prime time for criminals to strike. Most retailers and ranges will close on Christmas and New Year’s days, as well as their celebratory eves before. Many FFL owners will also shorten business hours to take […]



Keeping Pace with the Holiday Rush—7 Tips To Prevent Inventory Loss


We’re just two weeks away from Christmas, and with the holiday rush, as well as the hectic time post-holidays with gift card redemptions, we’ve prepared a quick checklist of things you can do to ensure your inventory doesn’t walk through the front door without visiting the cash register first. Assign a greeter to welcome customers […]



Streamlight is Newest Gold Sponsor of 2017 SHOT Show University


  nssf.org To: ALL MEDIA For immediate release December 7, 2016 For more information contact: Bill Brassard 203-426-1320 Streamlight is Newest Gold Sponsor of 2017 SHOT Show University NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Streamlight has signed on to be a Gold […]



NICS Expert Joann Garrison to Teach 2017 SHOT Show Retailer Seminar


If our 24/7 Retailer Hotline is any indication, questions about NICS compliance and processes can crop up at any time. This has been especially since the launch of the New NICS late in the summer of 2016, and one of the primary reasons we asked Joann Garrison to teach the Retailer Seminar “Ask the FBI/NICS.” […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



NSSF Partners with Orchid Advisors, Epicor, and NASGW on Firearms Retail Development Program


  nssf.org To: ALL MEDIA For immediate release October 17, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors, Epicor and NASGW on Firearms Retail Development Program NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid Advisors, Epicor […]



Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



Calibers Shooting Sports Centers’ CEO Ryan Burt Joins NSSF’s Retail Advisory Council


NSSF is pleased to announce that Ryan Burt has joined its Retail Advisory Council.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Jared Sloane Newest Addition to SHOT Show University Speaker Lineup


When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]



NSSF Webinar: Retail Guru Paco Underhill and ‘The Science of Shopping’ for Firearms Retailers


NSSF has teamed up with famed retail guru Paco Underhill for a webinar on "The Science of Shopping" for firearms retailers.



Midland-Odessa Campaign Targets Illegal Gun Purchases


NSSF, ATF, U.S. attorney and area law enforcement emphasize 'Don't Lie for the Other Guy'.