NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘retailers’

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



NSSF Partners with Orchid Advisors, Epicor, and NASGW on Firearms Retail Development Program


  nssf.org To: ALL MEDIA For immediate release October 17, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors, Epicor and NASGW on Firearms Retail Development Program NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid Advisors, Epicor […]



Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



Calibers Shooting Sports Centers’ CEO Ryan Burt Joins NSSF’s Retail Advisory Council


NSSF is pleased to announce that Ryan Burt has joined its Retail Advisory Council.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Jared Sloane Newest Addition to SHOT Show University Speaker Lineup


When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]



NSSF Webinar: Retail Guru Paco Underhill and ‘The Science of Shopping’ for Firearms Retailers


NSSF has teamed up with famed retail guru Paco Underhill for a webinar on "The Science of Shopping" for firearms retailers.



Midland-Odessa Campaign Targets Illegal Gun Purchases


NSSF, ATF, U.S. attorney and area law enforcement emphasize 'Don't Lie for the Other Guy'.



Range Consultant Expert Bryan Stear to Present During 2017 SHOT Show University


Range Consultant Bryan Stear will be presenting the session “Starting a Range with a Small Business Administration Loan” as part of the Range Learning Track at the 2017 SHOT Show University, January 16, 2017 in Las Vegas, Nevada.



Special ATF Session Added to 2016 Firearms Retail Security Conference


As security technology increases, so does the number of ways criminals find to defeat those measures. It’s crucial that today’s firearms retailers understand how, when, where and what types of crimes are being perpetrated today and the measures they can put in place to ensure their employees, customers, inventory, data and other sensitive items stay […]



NSSF Adds Special ATF Session to 2016 Firearms Retail Security Conference


Professionals from the ATF will be making a special presentation at the upcoming 2016 Firearms Retail Security Conference.



NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference


Firearms Retailer Security Conference provides comprehensive compilation of information and references and the opportunity to hear from security industry experts and solution providers.



Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University


A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”



NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference


Firearms compliance and security experts Bill Napier, John Clark and John Bocker will be the headlining speakers for the 2016 Firearms Retailer Security Conference.



New Compliance Resource for California FFLs


  nssf.org To: ALL MEDIA For immediate release June 10, 2016 For more information contact: Bill Brassard 203-426-1320 New Compliance Resource for California FFLs NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that it has appointed Bob Berthold to its team of NSSF […]