NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Posts Tagged ‘retailers’

Profit Versus Cash Flow: What’s More Important?


Retailers generally agree that profit is their single most important commodity. Without profit a business dies rather quickly. That said, of equal importance is positive cash flow. The difference between the two? Bad cash flow will close a business quicker than bad profits. In simplest terms, cash flow refers to the amount of available cash […]



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing […]



Registration Open for NSSF Industry Summit in Austin, Texas


Registration is now open for NSSF's 2017 Industry Summit, set for June 5-7 in Austin, Texas.



From the Counter: Thriving in the Post-Election Retail Year – Part II


­­­­­ Five weeks into the Trump Administration, it’s clear the shooting sports industry is fully immersed in a changing political dynamic. Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. […]



Security Camera System Technology Today


The first key choice to make when planning and installing a video surveillance system is choosing the type of camera that will best suit your needs. While video surveillance cameras once provided grainy and nearly unusable footage, high definition and megapixel cameras have changed all that. HD cameras now provide businesses with a crystal-clear view […]



Security Cameras—Yes, You Need Them


A dependable security camera system is essential for every FFL as part of the security layering process we have discussed in recent posts. Security cameras are not just a deterrent against burglaries, they also serve as a strong deterrent to other aberrant behaviors such as internal theft, vandalism, physical violence and shoplifting. Although security camera […]



From the Counter: Thriving in the Post-Election Retail Year


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and […]



Customer Relations Expert Hank Yacek Joins NSSF’s Retail Advisory Council


  nssf.org To: ALL MEDIA For immediate release January 11, 2017 For more information contact: Bill Brassard 203-426-1320 Customer Relations Expert Hank Yacek Joins NSSF’s Retail Advisory Council NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Hank Yacek has joined its Retail Advisory Council. […]



Unified Industry is New 2017 SHOT Show University Bronze Sponsor


  nssf.org To: ALL MEDIA For immediate release January 10, 2017 For more information contact: Bill Brassard 203-426-1320 Unified Industry is New 2017 SHOT Show University Bronze Sponsor NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Unified Industry has signed on to be a […]



Great Reasons to Conduct Pre-Employment Background Checks


As an FFL, employee background checks can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire, and with today’s internet-based providers, the cost of performing these checks is now often quite […]



Criminals Don’t Take Holidays


While everyone wants to enjoy the holidays and take some extra time off, unfortunately that bit of downtime makes it prime time for criminals to strike. Most retailers and ranges will close on Christmas and New Year’s days, as well as their celebratory eves before. Many FFL owners will also shorten business hours to take […]



Keeping Pace with the Holiday Rush—7 Tips To Prevent Inventory Loss


We’re just two weeks away from Christmas, and with the holiday rush, as well as the hectic time post-holidays with gift card redemptions, we’ve prepared a quick checklist of things you can do to ensure your inventory doesn’t walk through the front door without visiting the cash register first. Assign a greeter to welcome customers […]



Streamlight is Newest Gold Sponsor of 2017 SHOT Show University


  nssf.org To: ALL MEDIA For immediate release December 7, 2016 For more information contact: Bill Brassard 203-426-1320 Streamlight is Newest Gold Sponsor of 2017 SHOT Show University NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Streamlight has signed on to be a Gold […]



NICS Expert Joann Garrison to Teach 2017 SHOT Show Retailer Seminar


If our 24/7 Retailer Hotline is any indication, questions about NICS compliance and processes can crop up at any time. This has been especially since the launch of the New NICS late in the summer of 2016, and one of the primary reasons we asked Joann Garrison to teach the Retailer Seminar “Ask the FBI/NICS.” […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



NSSF Partners with Orchid Advisors, Epicor, and NASGW on Firearms Retail Development Program


  nssf.org To: ALL MEDIA For immediate release October 17, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors, Epicor and NASGW on Firearms Retail Development Program NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid Advisors, Epicor […]