NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘research’

New Research Tools Provide Insights into the Minds of Firearm Owners


NSSF and Southwick Associates announce new products and services to help the industry develop strong personal connections with target audiences.



Taking a Closer Look at Youth Firearms Injuries


This week, research will be presented at the Pediatric Academic Societies Meeting examining firearm injuries among youth in 2012. Spoiler alert: the problem is not firearms.



‘New’ Report on Lead Exposure at Shooting Ranges Doesn’t Have New Data


A new report making some headlines over the last few days recommends banning lead ammunition in response to blood lead levels in those who shoot at indoor and outdoor ranges.



Firearms Industry Economic Impact Rises 168% since 2008


The total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $51.3 billion in 2016, a 168 percent increase.



NSSF Responds to Harvard, Northeastern University Survey Coverage


Our experience tells us that it is impossible that just 3 percent of gun owners would hold 50 percent of the guns in America.



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



National Hunter Incident Report Clearinghouse Data


Hosted and maintained by IHEA-USA, the National Hunter Incident Report Clearinghouse (HIC) maintains hunting incident records from across North America.



Retailers Needed For Research Study


In today’s competitive retail world, looking at your books and your bank account level and feeling that everything’s all right is tantamount to resting on your laurels.



How Bad Are Guns? As Bad as Tobacco, According to the Violence Policy Center


Sugarmann is lead author of his organization’s latest propaganda exercise called “Start Them Young,” covered recently by the New York Times and which is an assault on the firearms industry, to be sure.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Key Information to Increase Hunter Participation


People with similar lifestyles, attitudes and interests consume similar types of goods and services and, by extension, typically live in neighborhoods populated by similar people.



Hints to Recruit and Retain New Hunters


You can categorize hunters as new, intermittent and regular. All are essential to sustaining hunting participation, which translates into conservation revenues, product sales and greater political strength.



Updated Research Reports from NSSF


Here are just a few of the many updated research reports available to NSSF members and non-members.



New Facts to Help Us Retain Our Hunting Customers


If hunters are an important part of your business, then you need to understand as much as possible about who makes up that market segment.



Five Reasons to Invest in a Customized Market Report


Smart business owners back their risk with research. For firearm retailers and range owners, NSSF’s Customized Market Reports are the answer to getting that research down.



Hispanic Market – A Viable Opportunity for Growth


Recognizing the importance of the Hispanic market to the future of target shooting and hunting, NSSF commissioned a study to learn more about Hispanics’ interest in these popular American activities.



Biased Survey Yields Biased Results


Remember the December 2014 Pew Research Center poll that showed a majority of Americans believe that it is more important to protect the right to own firearms than to control gun ownership?



Firearms Industry Economic Impact Rises 125% since 2008


Between 2008 and 2014, the total economic impact of the firearms and ammunition industry in the United States increased by 125 percent according to a new report released by the NSSF.



Gun Ownership Declining? Don’t Believe It


An AP story receiving considerable attention cites the latest General Social Survey finding that gun ownership has declined in recent years, though other research provides evidence that Americans are embracing gun ownership at a much higher rate.



Smart Gun Owners Trump ‘Smart Guns’


Although the goal of the recent Seattle International Smart Gun Symposium was to take a “neutral stance on the issue and to provide an open forum for experts to make their case, pro or con,” to us, the deck appeared stacked.