NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Posts Tagged ‘research’

NSSF Responds to Harvard, Northeastern University Survey Coverage


Our experience tells us that it is impossible that just 3 percent of gun owners would hold 50 percent of the guns in America.



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



National Hunter Incident Report Clearinghouse Data


Hosted and maintained by IHEA-USA, the National Hunter Incident Report Clearinghouse (HIC) maintains hunting incident records from across North America.



Retailers Needed For Research Study


In today’s competitive retail world, looking at your books and your bank account level and feeling that everything’s all right is tantamount to resting on your laurels.



How Bad Are Guns? As Bad as Tobacco, According to the Violence Policy Center


Sugarmann is lead author of his organization’s latest propaganda exercise called “Start Them Young,” covered recently by the New York Times and which is an assault on the firearms industry, to be sure.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Key Information to Increase Hunter Participation


People with similar lifestyles, attitudes and interests consume similar types of goods and services and, by extension, typically live in neighborhoods populated by similar people.



Hints to Recruit and Retain New Hunters


You can categorize hunters as new, intermittent and regular. All are essential to sustaining hunting participation, which translates into conservation revenues, product sales and greater political strength.



Updated Research Reports from NSSF


Here are just a few of the many updated research reports available to NSSF members and non-members.



New Facts to Help Us Retain Our Hunting Customers


If hunters are an important part of your business, then you need to understand as much as possible about who makes up that market segment.



Five Reasons to Invest in a Customized Market Report


Smart business owners back their risk with research. For firearm retailers and range owners, NSSF’s Customized Market Reports are the answer to getting that research down.



Hispanic Market – A Viable Opportunity for Growth


Recognizing the importance of the Hispanic market to the future of target shooting and hunting, NSSF commissioned a study to learn more about Hispanics’ interest in these popular American activities.



Biased Survey Yields Biased Results


Remember the December 2014 Pew Research Center poll that showed a majority of Americans believe that it is more important to protect the right to own firearms than to control gun ownership?



Firearms Industry Economic Impact Rises 125% since 2008


Between 2008 and 2014, the total economic impact of the firearms and ammunition industry in the United States increased by 125 percent according to a new report released by the NSSF.



Gun Ownership Declining? Don’t Believe It


An AP story receiving considerable attention cites the latest General Social Survey finding that gun ownership has declined in recent years, though other research provides evidence that Americans are embracing gun ownership at a much higher rate.



Smart Gun Owners Trump ‘Smart Guns’


Although the goal of the recent Seattle International Smart Gun Symposium was to take a “neutral stance on the issue and to provide an open forum for experts to make their case, pro or con,” to us, the deck appeared stacked.



Infographic: Girl Power


The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium. A new NSSF infographic gives a quick look at one of the fastest-growing segments of the shooting sports.



New ‘Women Gun Owners’ NSSF Report Available


Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."



2014 Shooting Sports Participation Report Now Available


The 2014 edition of the National Sporting Goods Association (NSGA) Shooting Sports Participation report is now available for purchase.



Zero to Hero: NSSF’s Research Making Headway


It hardly seems that a decade has passed since NSSF launched its fledgling research in 2004. At that time, NSSF subscribed to four research reports generated by other sporting-goods industry associations. In the ensuing years, NSSF’s research offerings have grown into a powerful member benefit that is second to none. From those four repackaged reports, […]