NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘FFL’

10 Tips for Keeping Your Security Camera System in Tip-Top Shape


A security camera system is a critical and necessary investment for every FFL and one that should be maintained to keep it in good condition. We recommend that you schedule regular system maintenance to protect your investment and ensure that you’re getting the best performance out of your camera system. Following are 10 easy tips […]



What’s A Customer Worth?


The most valuable asset a business has is one that isn’t even listed on the balance sheet: their individual customer.



Lowest Price Versus Dated Terms — Which is the Better Choice?


Manufacturers and distributors in the shooting industry are notable for their use of extended payment terms. Are they a good deal for retailers?



From the Counter: Thriving in the Post-Election Retail Year – Part IV


Two months into the Trump Administration, the shooting sports industry’s political dynamic continues to evolve. Some firearms dealers are experiencing a new retailing curve that’s remarkably different than previous years, and many stores are searching for new marketing stratagems to maintain a consistent bottom line.



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



From the Counter: Thriving in the Post-Election Retail Year – Part II


Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. This is the second of the four-part series “From the Counter,” providing a perspective from four firearm retailers in four diverse regions of the country.



Security Camera System Technology Today


The first key choice to make when planning and installing a video surveillance system is choosing the type of camera that will best suit your needs. While video surveillance cameras once provided grainy and nearly unusable footage, high definition and megapixel cameras have changed all that. HD cameras now provide businesses with a crystal-clear view […]



Security Cameras—Yes, You Need Them


A dependable security camera system is essential for every FFL as part of the security layering process we have discussed in recent posts. Security cameras are not just a deterrent against burglaries, they also serve as a strong deterrent to other aberrant behaviors such as internal theft, vandalism, physical violence and shoplifting. Although security camera […]



From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.



NICS Expert Joann Garrison to Teach 2017 SHOT Show Retailer Seminar


If our 24/7 Retailer Hotline is any indication, questions about NICS compliance and processes can crop up at any time. This has been especially since the launch of the New NICS late in the summer of 2016, and one of the primary reasons we asked Joann Garrison to teach the Retailer Seminar “Ask the FBI/NICS.” […]



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



NSSF Statement Regarding DDTC’s Recent Firearms “Guidance” on Registration


The DDTC claims guidance provided last week is not new, but is intended as a clarification regarding some conflicting information coming from DDTC and ATF.



Special ATF Session Added to 2016 Firearms Retail Security Conference


As security technology increases, so does the number of ways criminals find to defeat those measures. It’s crucial that today’s firearms retailers understand how, when, where and what types of crimes are being perpetrated today and the measures they can put in place to ensure their employees, customers, inventory, data and other sensitive items stay […]



NSSF Adds Special ATF Session to 2016 Firearms Retail Security Conference


Professionals from the ATF will be making a special presentation at the upcoming 2016 Firearms Retail Security Conference.



NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference


Firearms Retailer Security Conference provides comprehensive compilation of information and references and the opportunity to hear from security industry experts and solution providers.



New Compliance Resource for California FFLs


  nssf.org To: ALL MEDIA For immediate release June 10, 2016 For more information contact: Bill Brassard 203-426-1320 New Compliance Resource for California FFLs NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that it has appointed Bob Berthold to its team of NSSF […]



How to Manage Suspicious Customers


We'd like to think that every customer entering a retail shop is excited to be purchasing a firearm, ammo or accessories. However, this is not always the case.



Ace’s Sporting Goods — Outlook 2016


Welcome back to our series where manufacturers and retailers tell us about their outlook for 2016 and how they’re handling the pressures, peaks and valleys.



State Lawmakers Forget State Law and Their Oaths of Office


Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



NSSF Welcomes Judy Bender To FFL Compliance Consultant Team


NSSF is pleased to announce that former career ATF investigator Judy Bender has joined the organization's highly respected FFL Compliance Consultant team.