NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘demographics’

Focusing on Tomorrow


The Baby Boomers generation, age 51 to 69, has provided the highest level of participation among hunters over the last 25 years, but as these hunters age and face obstacles that prevent them from going afield, who will take their place?



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Range Operations Expert Bryan Stear to Speak at 2016 SHOT Show University


One of the discussions during the Range Development learning track of the 2016 SHOT Show University is “Accurately Assessing Your Local Demographics” presented by Bryan Stear.



A Hunting and Marriage Comparison


Once a couple exchange their vows, the work toward building a long-term, hopefully life-long relationship begins. For hunting supply manufacturers and retailers, wildlife management agencies and other members of the hunting community, the same challenge begins when a person buys his or her first hunting license.



Five Reasons to Invest in a Customized Market Report


Smart business owners back their risk with research. For firearm retailers and range owners, NSSF’s Customized Market Reports are the answer to getting that research down.



Hispanic Market – A Viable Opportunity for Growth


Recognizing the importance of the Hispanic market to the future of target shooting and hunting, NSSF commissioned a study to learn more about Hispanics’ interest in these popular American activities.



NSSF Industry Summit Earns Rave Reviews


NSSF recently held its Industry Summit, a gathering of our industry’s most prominent and influential professionals, in Savannah, Georgia.



Infographic: Girl Power


The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium. A new NSSF infographic gives a quick look at one of the fastest-growing segments of the shooting sports.



New ‘Women Gun Owners’ NSSF Report Available


Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."



Building on the Customers You Have


One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



INFOGRAPHIC: The Changing Face of Today’s Target Shooter


A new infographic issued by the National Shooting Sports Foundation tells the story, at a glance, of the growing number of new target shooting enthusiasts and how they’re surprisingly different from established shooters.



Five Reasons to Invest in a Customized Market Report


You’ll gain vital statistics about the population endemic to your store: age range, employment (both numbers employed and types of employment), household income, education levels, and more. This allows you to target and market to those audiences most likely to spend in your store—and discover those you didn’t consider before. You’ll learn what the customers […]



The Growing Diversity of Gun Ownership


Last October, Pennsylvania resident Shaneen Allen was arrested in New Jersey after being pulled over for a minor traffic violation. When the police approached her vehicle, the single mother voluntarily disclosed that she had a gun in her vehicle and had been issued a concealed carry permit in her home state. Since Allen was in […]