NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘customers’

From the Counter — Nagel’s Gun Shop, San Antonio, Texas


“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in San Antonio, Texas.



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



From the Counter: Thriving in the Post-Election Retail Year – Part II


Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. This is the second of the four-part series “From the Counter,” providing a perspective from four firearm retailers in four diverse regions of the country.



From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.



How to Manage Suspicious Customers


We'd like to think that every customer entering a retail shop is excited to be purchasing a firearm, ammo or accessories. However, this is not always the case.



Airguns and Outreach Can Improve Your Bottom Line (Yes, Airguns!)


Airguns often get dismissed as mere “toys,” which they most certainly are not. Many think they begin and end with the nostalgic Red Ryder, something that couldn’t be further from the truth.



One Man’s Trash is Another Man’s … Crime Spree


How many times a day do you crumble up a piece of paper and toss it into the trash? That’s the end of that piece of paper, right? Not quite.



Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.