NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘customer service’

What’s A Customer Worth?


The most valuable asset a business has is one that isn’t even listed on the balance sheet: their individual customer.



After-Sale Follow-Through—Turning New Customers into Regulars


Let’s look at how both after-sale phone calls and letters can help you build loyal customers.



The Second Gun—The One to Keep Them Coming Back


How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back in your store again? If the answer to that question is “Not often,” you might be having a problem with follow-through.



Training in the Art of Listening


There are many things worth training your staff to handle, but I’ve seen that no better training can be had than that of teaching your sales team the art of listening.



Building on the Customers You Have


One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



Hiring Holiday Help


Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?