NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘consumers’

Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.