NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘business’

What’s A Customer Worth?


The most valuable asset a business has is one that isn’t even listed on the balance sheet: their individual customer.



From the Counter: Thriving in the Post-Election Retail Year – Part IV


Two months into the Trump Administration, the shooting sports industry’s political dynamic continues to evolve. Some firearms dealers are experiencing a new retailing curve that’s remarkably different than previous years, and many stores are searching for new marketing stratagems to maintain a consistent bottom line.



Profit Versus Cash Flow: What’s More Important?


Retailers generally agree that profit is their single most important commodity. Without profit a business dies rather quickly. That said, of equal importance is positive cash flow. The difference between the two? Bad cash flow will close a business quicker than bad profits. In simplest terms, cash flow refers to the amount of available cash […]



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



From the Counter: Thriving in the Post-Election Retail Year – Part II


Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. This is the second of the four-part series “From the Counter,” providing a perspective from four firearm retailers in four diverse regions of the country.



From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.



NSSF Partners with Orchid Advisors, Epicor, and NASGW on Firearms Retail Development Program


  nssf.org To: ALL MEDIA For immediate release October 17, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors, Epicor and NASGW on Firearms Retail Development Program NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid Advisors, Epicor […]



Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



Jared Sloane Newest Addition to SHOT Show University Speaker Lineup


When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]



Range Consultant Expert Bryan Stear to Present During 2017 SHOT Show University


Range Consultant Bryan Stear will be presenting the session “Starting a Range with a Small Business Administration Loan” as part of the Range Learning Track at the 2017 SHOT Show University, January 16, 2017 in Las Vegas, Nevada.



Keffer and VanderWoude Pair up for Special SHOT Show University Presentation


Session will explore how today’s modern firearms retailer can both enhance the customer experience for current customer base and attract a new audience.



SHOT Show—Why Vegas?


A bit of behind-the-scenes information to clarify why SHOT Show will be in Las Vegas at the Sands for the foreseeable future.



Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University


A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”



Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Energy, Business and Conservation Leaders Call for $1.3 Billion Annual Investment for States


A group of energy, business and conservation leaders today released their recommendations on how to avert the growing endangered species crisis in this country.



Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?


Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may have spent months planning, is found to violate federal and/or state lottery laws.



Psst! Can You Keep A Secret?


Theft of trade secrets, commonly known as “industrial espionage,” occurs when someone knowingly steals or misappropriates a trade secret to the economic benefit of anyone other than the owner.



Retail Compliance Expert Kevin McKown Added to 2016 SHOT Show Speaker Lineup


Veteran retail compliance expert Kevin McKown will be joining our impressive roster of speakers presenting at the 2016 SHOT Show University.