NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Posts Tagged ‘brand’

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar


I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]



Instagram Part II—Gain Followers and Attract New Business Utilizing Hashtags


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business. Here in Part II, I’ll discuss hashtag best practices that are proven to help you gain followers and, thus, build value in your brand. #Hashtag Basics #Hashtags should be something you’re familiar […]



Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business


One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]



Handling Social Media’s Negative Side


Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?