NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

Anti-gun Group Plans to Waste Money Again in 2016 Elections

The gun control Super PAC, Americans for Responsible Solutions (ARS), run by former Congresswoman Gabrielle Giffords,  spent almost $11 million on this year’s mid-term elections with very little to show for it. The group expended over $2 million – more than they spent on any other race – to protect Giffords’ former Congressional seat, which […]



NSSF Statement on Jay Leno Cancellation of SHOT Show Appearance

We are clearly disappointed by Jay Leno’s decision not to perform at the 2015 SHOT Show State of the Industry Dinner. He unilaterally cancelled his promised appearance due to pressure from the anti-gun lobby, which included false statements about our industry and its commitment to genuine firearms safety, which we attempted to personally correct with […]



Gift Cards—’Tis the Season

With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Violent Crime Rate Continues to Drop & Public Believes Having a Gun in the Home Makes it Safer – Spread the News

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The FBI released its annual Crime in the United States report on Monday revealing that the country in 2013 saw the violent crime rate fall another 5.1 percent from the previous year, so it is now at its lowest since 1978.



Hiring Holiday Help

Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?



Thank You to All #GUNVOTE Supporters

We would like to thank all of those companies and individuals who supported the effort and participated in sharing our information with customers, friends and family and went to the polls to #GUNVOTE.



2015 SHOT Show Registration Continues at Fast Pace

The NSSF is urging all members of the firearms industry to complete their registration to attend the 2015 SHOT Show now and to take advantage of the significant savings offered to NSSF members during registration.



Anti-Gun Money Fuels Pro-Gun Voters

With mid-term elections now nearly upon us, candidates, activists and third party groups are scrambling to make their opinions heard by voters before the polls open on Nov. 4.



The Better Surgeon General is the (Acting) One We Have Now

Not only does America deserves better, it currently has better in the form of the acting surgeon general, Dr. Boris D. Lushniak, who has outstanding credentials to help manage America’s response to this or any other potential epidemiologic emergency.



Beating the “I Need to Think About it” Customer Response

The first thing retail sales people should realize when faced with the “I need to think about it and I’ll be back” response is that the vast majority of those customers will not think about it.



Instruction for Novice Target Shooters from Top Shot Champion, Chris Cheng

NSSF has released the first two videos in a new series hosted by Top Shot Season 4 Champion Chris Cheng titled, “Handgun 101 with Top Shot Champion Chris Cheng.”



Co-op Advertising—Dollars for the Asking

Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It

Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



2014 Shooting Sports Participation Report Now Available

The 2014 edition of the National Sporting Goods Association (NSGA) Shooting Sports Participation report is now available for purchase.



Colorado Governor Hickenlooper’s Greatest Hits

Unfortunately for Governor Hickenlooper, this crass apology is too little, too late and his 180-degree policy reversal does not cast him in a favorable light with Colorado voters.



Americans Say ‘Gun Violence’ is Criminal Justice, Not Public Health Issue, National Poll Finds

More than eight out of ten Americans say that the misuse of guns in violent crimes is a matter for the criminal justice system, not a public health issue, and that the Centers for Disease Control (CDC) should not spend resources on the study of “gun violence” but instead concentrate on viruses and disease.



Special Featured Speaker Announced for 2015 SHOT Show University

The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



New York Times Fails in Reading Comprehension

Recently, the New York Times published an article, “FBI Confirms a Sharp Rise in Mass Shootings Since 2000.” If this were actually the case, it may have been newsworthy. Unfortunately for Times readers, even the headline was wrong.



Fall is the Time for First Shots Shotguns

What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”

One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.