NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

The Better Surgeon General is the (Acting) One We Have Now

Not only does America deserves better, it currently has better in the form of the acting surgeon general, Dr. Boris D. Lushniak, who has outstanding credentials to help manage America’s response to this or any other potential epidemiologic emergency.



Beating the “I Need to Think About it” Customer Response

The first thing retail sales people should realize when faced with the “I need to think about it and I’ll be back” response is that the vast majority of those customers will not think about it.



Instruction for Novice Target Shooters from Top Shot Champion, Chris Cheng

NSSF has released the first two videos in a new series hosted by Top Shot Season 4 Champion Chris Cheng titled, “Handgun 101 with Top Shot Champion Chris Cheng.”



Co-op Advertising—Dollars for the Asking

Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It

Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



2014 Shooting Sports Participation Report Now Available

The 2014 edition of the National Sporting Goods Association (NSGA) Shooting Sports Participation report is now available for purchase.



Colorado Governor Hickenlooper’s Greatest Hits

Unfortunately for Governor Hickenlooper, this crass apology is too little, too late and his 180-degree policy reversal does not cast him in a favorable light with Colorado voters.



Americans Say ‘Gun Violence’ is Criminal Justice, Not Public Health Issue, National Poll Finds

More than eight out of ten Americans say that the misuse of guns in violent crimes is a matter for the criminal justice system, not a public health issue, and that the Centers for Disease Control (CDC) should not spend resources on the study of “gun violence” but instead concentrate on viruses and disease.