NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

Being a Gun Control Advocate Means Never Having to Say You’re Wrong

Although the ban is no longer in place, the media, politicians and anti-gun activists continue to promulgate the term “assault weapon” for what the industry calls the “modern sporting rifle” (MSR.) MSRs are one of the most popular firearms in America, with more than 8.5 million now owned by our citizens.



Responsible Persons

When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.



Retailers Seminars an Invaluable Presence at Home, SHOT Show

Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators.



In Sickness and in Health: A Tale of Two Eagle Studies

Two studies of lead levels in eagles were released in recent weeks. A quick look at both studies shows the importance of asking the right questions and not assuming to already know the answers.



The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at the right time.



“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them

We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



INFOGRAPHIC: The Changing Face of Today’s Target Shooter

A new infographic issued by the National Shooting Sports Foundation tells the story, at a glance, of the growing number of new target shooting enthusiasts and how they’re surprisingly different from established shooters.



Personal Firearms and Your FFL Business Site

One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



Traditional Ammunition Ban to Cause Shortages, Price Spikes

The National Shooting Sports Foundation (NSSF) today released a new report demonstrating the negative effects that the State of California’s ban on the use of traditional lead ammunition in hunting will have on hunters, the state’s economy and wildlife conservation. That report, commissioned by NSSF on behalf of the firearms and ammunition industry, was presented today at a public hearing of the Wildlife Resource Committee of the California Fish and Game Commission.



Leaders of Smart Gun Mandate Movement Lose Primaries

Last week, the Commonwealth of Massachusetts held its primaries for the upcoming November election. While the outcomes of most of the races were anticipated, two of them did deliver landmark upsets.



National Shooting Sports Foundation Opens New Washington, D.C. Office

The National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, today formally opened its new office in The Hall of the States Building on Capitol Hill. “We are the voice of the firearms and ammunition industry. The challenges we face as well as the positive opportunities that lie ahead require […]



5 Need to Know Retailing Financial Concepts

While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative

In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Five Reasons to Invest in a Customized Market Report

You’ll gain vital statistics about the population endemic to your store: age range, employment (both numbers employed and types of employment), household income, education levels, and more. This allows you to target and market to those audiences most likely to spend in your store—and discover those you didn’t consider before. You’ll learn what the customers […]



Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports

Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]



Retailers and Vendors—Profit Partners

As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



NSSF Program Hunting Works for America Adds Another Chapter

And then there were nine. I’m extremely pleased to announce that Hunting Works For Colorado has joined the Hunting Works For America family. Having spent lots of time there chasing Elk the place is near and dear to my heart. With Colorado’s addition, the Hunting Works For America franchise now has a total of nine […]



Gun Industry Sales Reflect a ‘New Normal’

Last year was an extraordinary one for firearm sales, a year unlike any other in the industry’s history. That’s a fact to be mindful of when comparing estimated sales through the first seven months of 2014 with those of the previous year, notes NSSF President Steve Sanetti. Remove the extraordinary 2013 from the rear-view mirror […]



Colorado Experience Invalidates Big Private Transfer ‘Loophole’ Myth

We have long known that the argument of gun control activists that 40 percent of gun sales in this country occur without a background check was bogus. Even the Washington Post zinged President Obama in 2013 for his frequent use of that ersatz stat, awarding three of four possible Pinocchio’s in a rating category that […]



Retailers and Compliance—A Proactive Approach Wins Every Time

As a firearms retailer, how you conduct the business of transferring a legal firearm to a qualified buyer can change in the blink of an eye. New regulations get passed, new controls get put in place—and that makes negotiating the Federal Form 4473 a challenge at times. It’s a challenge to keep up with new […]