At NSSF’s 2014 Industry Summit, Jonah Berger will explain why certain products get more word of mouth than others and why certain online content goes viral. Berger explains the key emotional and societal factors that push people to share a link or mail a video — the basic human drivers that power sharing and word of mouth, one of the most credible and influential forms of advertising. He believes we are too focused on the medium — Facebook, YouTube and Twitter only serve as tools that amplify this very human process. The author of The New York Times and Wall Street Journal best-selling “Contagious: Why Things Catch On,” Berger examines how decision making and social dynamics generate collective outcomes such as social contagion and trends.
Berger is the James G. Campbell associate professor of marketing at the Wharton School of Business at the University of Pennsylvania.
Haven’t registered for the Summit? Register now.