The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide. The 190-plus-page report covers a wide variety of data, referenced as industry indicators, for use in evaluating the overall health of the firearms, ammunition, hunting and shooting sports industries.
This important annual report is a compilation of data that includes (but is not limited to) firearms and ammunition excise taxes (FAET), hunting license sales, National Instant Criminal Background Checks (NICS), Federal Firearms Licenses (FFLs) and firearm production, along with imports and exports. Other sections in the publication address the topics of shooter participation, shooter and firearms owner demographics, safety and the economic impact of hunting and target shooting and a state-by-state listing of the economic contributions attributable to the firearms industry. Especially important in this crucial election year, we’ve also included the latest news from NSSF government relations.
Trend data and sources are included throughout the report. The latest edition (2015-2016) was released at the 2016 SHOT Show and includes the most current data available from dozens of sources. The newest addition to our annual publication is data from NSSF’s Hunting License Sales Index, which provides a more current view of license sales than previously available.
“Although NSSF research has grown substantially, this report has been a constant source of information for the industry for more than 10 years” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer.
With the industry gaining more and more attention from media and financial investors, it has never been more important to be up to date on the latest statistics. Rather than spending hours searching for information, the Industry Reference Guide will easily put a wide array of information at your fingertips.
Tom Shay, a favorite among the annual speakers at the SHOT Show’s SHOT Show University and principal of Profits Plus Solutions, an online resource for small business operators, says, “Any successful business person knows that the more they know about their industry, the more profitable they will be, and this reference guide is a must-have for anyone wanting to better understand the firearms and outdoors market.”
With this guide, readers will be able to see that violent crime in the U.S. is near an all-time low, while the number of NICS background checks has increased substantially. Additionally, dating back to 1930, the number of unintentional firearms-related fatalities is also now at an all-time low. Along with such statistics, the Industry Reference Guide includes images of several NSSF infographics that can be used and shared by members through their social media, print marketing and advertising efforts.
The NSSF encourages all firearms industry members, whether manufacturer, wholesaler, retailer, range owner, media member, supplier or other professional ally, to utilize the newly updated industry throughout the year. To review the table of contents or to order 2015-2016 Industry Reference Guide, visit www.nssf.org/research/IRG/. Questions or orders from outside the United States or Canada, please contact NSSF Research Coordinator Dianne Vrablic at 203-426-1320 ext. 263 or email email@example.com.