NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Safety

NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Hunting For A Cause — The Benefits of Cause-Related Marketing


Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.



Check Out the Project ChildSafe Foundation Auction


NSSF draws your attention to this announcement of the Project ChildSafe Foundation auction of exciting products on GunBroker.com.



NSSF Statement Regarding “Executive Actions to Reduce Gun Violence and Make Our Communities Safer”


We all share the goal of reducing the intentional misuse of guns and enhancing the safety of our communities. As the trade association for the firearms and ammunition industry, the National Shooting Sports Foundation (NSSF) will carefully review all aspects of the executive actions that President Obama announced.



Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



Project ChildSafe Unites with Fish & Wildlife Agencies Across U.S. in Urging Americans to Hunt “S.A.F.E.” This Fall


NSSF and nearly 30 state fish and wildlife agencies have joined forces in encouraging Americans to "Hunt S.A.F.E." this fall by remembering to handle, transport and store firearms responsibly.



NSSF Statement: Project ChildSafe DOJ-OJP Cooperative Agreement Grant


Following announcement of the award, two gun-control groups voiced opposition to the Department of Justice’s decision to select NSSF and Project ChildSafe to receive the grant.



Recognize National Safety Month by Using NSSF Firearm Safety Resources


With June designated National Safety Month, now is a good time to communicate firearm safety messages to your customers using NSSF's many firearm safety resources.



Oakland County Provides Huge Support for Project ChildSafe


Thirty law enforcement agencies from Oakland County, Michigan turned out in force to support NSSF’s Project ChildSafe program and responsible firearms ownership.



New Project ChildSafe Video on Talking to Kids about Gun Safety


“Can I touch the gun? Play with a gun if it looks like a toy?” Even if kids aren’t asking about gun safety, that doesn’t mean they don’t have questions.



Project ChildSafe ‘Own It? Respect It. Secure It.’ Initiative Hits 1,000 Industry Supporters


1,000 COMPANIES AND ORGANIZATIONS ON BOARD When the firearms industry’s Project ChildSafe program launched its “Own It? Respect It. Secure It.” initiative eight months ago, industry companies and organizations were encouraged to use the power of their outreach to remind gun owners to securely store their firearms when not in use to help prevent access […]



Smart Gun Owners Trump ‘Smart Guns’


Although the goal of the recent Seattle International Smart Gun Symposium was to take a “neutral stance on the issue and to provide an open forum for experts to make their case, pro or con,” to us, the deck appeared stacked.



Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show


As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.



Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



Instruction for Novice Target Shooters from Top Shot Champion, Chris Cheng


NSSF has released the first two videos in a new series hosted by Top Shot Season 4 Champion Chris Cheng titled, "Handgun 101 with Top Shot Champion Chris Cheng."



Fall is the Time for First Shots Shotguns


What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports


Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]



NSSF’s Project ChildSafe Takes Second Annual S.A.F.E Summer into Communities Nationwide


Project ChildSafe, in partnership with NSSF, announces the second annual S.A.F.E Summer campaign, a part of Project ChildSafe’s ongoing program to emphasize the importance of responsible firearm storage — particularly while children are home from school and more likely to be unattended. Each month, Project ChildSafe will recognize and spotlight local leaders nationwide who are […]



NSSF Urges Target Shooters and Hunters to Help Prevent Wildfires


Provides Warning Poster and Audio PSA The cost of fighting wildfires will increase by nearly $500 million this year, according to new federal study, bringing the annual total to $1.8 billion—a staggering amount that does not include other tolls on property, wildlife, habitat and humans. With that in mind, the National Shooting Sports Foundation encourages […]