NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Statement: Project ChildSafe DOJ-OJP Cooperative Agreement Grant

Following announcement of the award, two gun-control groups voiced opposition to the Department of Justice’s decision to select NSSF and Project ChildSafe to receive the grant.

Recognize National Safety Month by Using NSSF Firearm Safety Resources

With June designated National Safety Month, now is a good time to communicate firearm safety messages to your customers using NSSF's many firearm safety resources.

Oakland County Provides Huge Support for Project ChildSafe

Thirty law enforcement agencies from Oakland County, Michigan turned out in force to support NSSF’s Project ChildSafe program and responsible firearms ownership.

New Project ChildSafe Video on Talking to Kids about Gun Safety

“Can I touch the gun? Play with a gun if it looks like a toy?” Even if kids aren’t asking about gun safety, that doesn’t mean they don’t have questions.

Project ChildSafe ‘Own It? Respect It. Secure It.’ Initiative Hits 1,000 Industry Supporters

1,000 COMPANIES AND ORGANIZATIONS ON BOARD When the firearms industry’s Project ChildSafe program launched its “Own It? Respect It. Secure It.” initiative eight months ago, industry companies and organizations were encouraged to use the power of their outreach to remind gun owners to securely store their firearms when not in use to help prevent access […]

Smart Gun Owners Trump ‘Smart Guns’

Although the goal of the recent Seattle International Smart Gun Symposium was to take a “neutral stance on the issue and to provide an open forum for experts to make their case, pro or con,” to us, the deck appeared stacked.

Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show

As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.

Give the Gift of Safety this Holiday Season

This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.

Instruction for Novice Target Shooters from Top Shot Champion, Chris Cheng

NSSF has released the first two videos in a new series hosted by Top Shot Season 4 Champion Chris Cheng titled, "Handgun 101 with Top Shot Champion Chris Cheng."

Fall is the Time for First Shots Shotguns

What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.

NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative

In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]

Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports

Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]

NSSF’s Project ChildSafe Takes Second Annual S.A.F.E Summer into Communities Nationwide

Project ChildSafe, in partnership with NSSF, announces the second annual S.A.F.E Summer campaign, a part of Project ChildSafe’s ongoing program to emphasize the importance of responsible firearm storage — particularly while children are home from school and more likely to be unattended. Each month, Project ChildSafe will recognize and spotlight local leaders nationwide who are […]

NSSF Urges Target Shooters and Hunters to Help Prevent Wildfires

Provides Warning Poster and Audio PSA The cost of fighting wildfires will increase by nearly $500 million this year, according to new federal study, bringing the annual total to $1.8 billion—a staggering amount that does not include other tolls on property, wildlife, habitat and humans. With that in mind, the National Shooting Sports Foundation encourages […]

Project ChildSafe Gains 500 Supporter Organizations

Firearm industry program distributes free safety kits in 47 states since January NSSF announced today that more than 500 retailers, sporting clubs and conservation organizations have signed on to support its Project ChildSafe program and promote the message of “Own It? Respect It. Secure It.” to help prevent firearm accidents. “Reaching 500 supporter organizations for […]

How the Firearms Industry Leads the Way on Gun Safety And What the Anti-Gun Activists Won’t Acknowledge

Recently, an acquaintance encountered a church member in the Washington, D.C. area handing out material advocating the need to end “straw purchases” of firearms – the term that describes when someone who is not prohibited buys a firearm on behalf of someone who is.  He struck up a conversation with the person, who went on […]

What Real Gun Safety Looks Like (And It’s Not From Bloomberg)

With media giving attention to yet another Michael Bloomberg-funded gun-control organization calling itself a gun “safety” group, the National Shooting Sports Foundation feels compelled to point out that credible, effective firearm safety efforts don’t involve divisive tactics, sanctimonious rhetoric and videos designed to frighten parents away from responsible firearm ownership. Everytown for Gun Safety, the […]

FBI Preliminary 2013 Numbers Show Violent Crime Continues to Drop

Taking another look at what gets coverage, firearms sales and public opinion It has become almost an article of faith in the firearms industry that even reports from our federal government that show a continuing decline in crime will get little media attention.  And so it was again with the release this month of the […]

Orders for NSSF Safety Education Materials Skyrocket in 2013, Top 3.6 Million

Demand for the National Shooting Sports Foundation’s safety and education materials skyrocketed in 2013, with more than 3.6 million safety literature items and safety DVDs being ordered, an increase of 47 percent compared to 2012. Orders for NSSF’s popular educational brochure “Firearms Safety Depends on You” reached 2 million in 2013, while orders for another […]

GunBroker.com NASCAR Drivers Race for Gun Safety and Project ChildSafe

At NSSF, we know who we’ll be rooting for at the NASCAR Camping World Truck Series race Friday night at Daytona International Speedway. It will be the No. 24 Chevrolet Silverado owned by NTS Motorsports and driven by GunBroker.com-sponsored drivers John King and Brennan Newberry. The reason we’re excited about this race is that the […]