NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

From the Counter: Thriving in the Post-Election Retail Year – Part II


Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. This is the second of the four-part series “From the Counter,” providing a perspective from four firearm retailers in four diverse regions of the country.



Choosing a Recording System for Your Security Cameras


All security cameras require a central video recorder to transmit and archive the footage captured. DVRs (digital video recorders) evolved from the older VCR models, while NVRs (network video recorders) represent the next step in the evolution of video recording technology. Here's a side-by-side look at how DVRs and NVRs compare.



Security Camera System Technology Today


The first key choice to make when planning and installing a video surveillance system is choosing the type of camera that will best suit your needs. While video surveillance cameras once provided grainy and nearly unusable footage, high definition and megapixel cameras have changed all that. HD cameras now provide businesses with a crystal-clear view […]



Security Cameras—Yes, You Need Them


A dependable security camera system is essential for every FFL as part of the security layering process we have discussed in recent posts. Security cameras are not just a deterrent against burglaries, they also serve as a strong deterrent to other aberrant behaviors such as internal theft, vandalism, physical violence and shoplifting. Although security camera […]



From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.



Congressman Ryan Zinke Needs Your Support to Become Secretary of the Interior


NSSF support for Zinke was entered into the Congressional record, but now he needs the vote of the majority of the Senate. Contact your Senator today to vote yes on Zinke.



The Usual Suspects are Shouting about Suppressors Instead of Listening to the Facts


Gun control advocates want to make sure their latest attack on suppressors is heard loud and clear. They now claim the sound of gunfire actually is a safety feature.



Great Reasons to Conduct Pre-Employment Background Checks


As an FFL, employee background checks can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire, and with today’s internet-based providers, the cost of performing these checks is now often quite […]



Facebook’s “See First” Function Can Boost Your Customer Interaction


Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]



Criminals Don’t Take Holidays


While everyone wants to enjoy the holidays and take some extra time off, unfortunately that bit of downtime makes it prime time for criminals to strike. Most retailers and ranges will close on Christmas and New Year’s days, as well as their celebratory eves before. Many FFL owners will also shorten business hours to take […]



At SHOT Show, Firearms Retailers and Shooting Ranges to Learn More about NSSF-AFSP 2017 Suicide Prevention Program


At SHOT Show, NSSF and AFSP will provide more details about their jointly developed suicide prevention program for firearms retailers and shooting ranges.



Keeping Pace with the Holiday Rush—7 Tips To Prevent Inventory Loss


We’re just two weeks away from Christmas, and with the holiday rush, as well as the hectic time post-holidays with gift card redemptions, we’ve prepared a quick checklist of things you can do to ensure your inventory doesn’t walk through the front door without visiting the cash register first. Assign a greeter to welcome customers […]



Burglary Prevention Part V—Testing Your Alarm System


As you’ve seen in this series, your burglar alarm system is your primary tool for detecting an unauthorized intrusion into your place of business and summoning law enforcement quickly to prevent unnecessary losses and, hopefully, apprehend perpetrators. Therefore, it is critically important to test your system regularly to ensure your IDS (intrusion detection system) technology […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Much Ado about Nearly Nothing in the End: The Obama Administration’s Smart Gun Saga


A completely predictable thing happened on the way to the Obama administration’s political promise to support the development of “Smart Gun” technology .



Retailer Seminar on Technology Trends is Must-Attend at 2017 SHOT Show


More and more FFLs are relying on advanced technologies to help manage their inventories, organize range reservations, screen employees, process payments and other day-to-day tasks. They’re also increasingly using technology to stay ATF compliant and secure through the use of electronic bound books, e-4473 forms and other firearms record-keeping chores. To help you keep abreast […]



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Burglary Prevention Part IV—How Should You Wire Your Alarm System?


In Part III of my series on avoiding and preventing burglaries, I examined the essential components of a modern security system. There are three ways these components work together today: via hardwiring, through a wireless connection or by use of a hybrid system that utilizes both technologies. Wired systems are convenient when sensors such as […]



Quick Tips on How To Prevent Pilferage from Shoplifters


Follow these quick tips to avoid becoming a target for shoplifting.