NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide

The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.

2016 SHOT Show Retailer Seminars — Are You Cashing in on Suppressors?

Without a doubt, the growing demand for suppressors is looking to be one of the biggest things to hit retailers in decades.

Give the Gift of Safety this Holiday Season

This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.

BearingArms.com Joins 2016 SHOT Show University Sponsor List

BearingArms.com has agreed to sponsor the 2016 SHOT Show University at the Bronze level.

Gift Cards—’Tis the Season

With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”

Psst! Can You Keep A Secret?

Theft of trade secrets, commonly known as “industrial espionage,” occurs when someone knowingly steals or misappropriates a trade secret to the economic benefit of anyone other than the owner.

Giving a Firearm as a Gift? Some Reminders from NSSF

The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]

Retail Compliance Expert Kevin McKown Added to 2016 SHOT Show Speaker Lineup

Veteran retail compliance expert Kevin McKown will be joining our impressive roster of speakers presenting at the 2016 SHOT Show University.

Firearms Industry Assists ATF Investigations Into Gun Store Thefts, Matches ATF Rewards for Information

When FFLs are burglarized or robbed, NSSF stands ready to assist the field offices of the ATF and their state/local law enforcement partners.

Everytown Flunks “Engaged in the Business” 101

Everytown for Gun safety pushed out a paper this month calling for President Obama to redefine who is a firearms dealer by drastically changing what it means to be “engaged in the business.”

E-Commerce Legal Expert Sean Connolly Joins 2016 SHOT Show University Roster

Attorney Sean Connolly of the law firm Kutak Rock LLP will be presenting the session “Legal Aspects of E-Commerce,” part of the Veteran Retailer learning track at the 2016 SHOT Show University.

Legal Expert Joseph Kavan to Speak at 2016 SHOT Show University

A part of SHOT Show University’s newest learning track, “Range Development,” attorney Joseph Kavan will be headlining the session “Shooting Range Formation and Operation.”

2016 SHOT Show Retailer Seminar — From Boss to Leader

“Leadership Development Forum,” one of the 18 Retailer Seminar sessions taking place during the 2016 SHOT Show, will help firearm retailers understand the qualities that make a leader.

Retailer Seminars — Avoiding Common Pitfalls of an ATF Inspection

We learn from our mistakes, but in many situations it’s far better to know where certain obstacles and pitfalls are ahead of time so that you can have a plan in place to avoid them — like an ATF inspection.

2016 SHOT Show Retailer Seminar — Staying Ahead of the Bad Guys

Is it time for you to reevaluate your store’s security? Are you unsure what tools are right for your business? Then I strongly recommend you attend this SHOT Show Retailer Seminar.

2016 SHOT Show Retailer Seminars — Don’t Miss the NICS Town Hall Meeting!

With the New NICS E-Check 2.0 now set to debut in January, NSSF is encouraging all retailers to attend the 2016 SHOT Show Retail Seminar entitled “FBI/NICS Retailer Town Hall Meeting.”

2016 SHOT Show Retailer Seminar—Expecting the Unexpected: Is Media Your Friend or Foe?

The media can be friend or foe—and often you won’t know which when they pay you an unexpected visit.

Gun Control Groups Push for Redefining Reality

According to news reports, the Obama Administration is considering redefining a key term that would impact the firearms industry and law abiding gun owners.

Veteran Communications Expert Glenn Sapir Joins 2016 SHOT Show University Roster

I am pleased to announce that Glenn Sapir, a former long-time staffer at NSSF, will be presenting at the 2016 SHOT Show University.

2016 SHOT Show Panel Discussion—Merchandising To Women Hunters: It’s More than ‘Going Pink’

The opportunities to sell products specifically made for women hunters are available in a capacity never seen before.