NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Much Ado about Nearly Nothing in the End: The Obama Administration’s Smart Gun Saga


A completely predictable thing happened on the way to the Obama administration’s political promise to support the development of “Smart Gun” technology .



Retailer Seminar on Technology Trends is Must-Attend at 2017 SHOT Show


More and more FFLs are relying on advanced technologies to help manage their inventories, organize range reservations, screen employees, process payments and other day-to-day tasks. They’re also increasingly using technology to stay ATF compliant and secure through the use of electronic bound books, e-4473 forms and other firearms record-keeping chores. To help you keep abreast […]



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Burglary Prevention Part IV—How Should You Wire Your Alarm System?


In Part III of my series on avoiding and preventing burglaries, I examined the essential components of a modern security system. There are three ways these components work together today: via hardwiring, through a wireless connection or by use of a hybrid system that utilizes both technologies. Wired systems are convenient when sensors such as […]



Quick Tips on How To Prevent Pilferage from Shoplifters


Follow these quick tips to avoid becoming a target for shoplifting.



Retailer Seminar on Export Compliance Helps Pave the Way for Expansion


Whether you’re an experienced exporter or just starting to explore this option as a way to expand your business profile, you already know there are myriad laws and regulations to deal with. Our 2017 SHOT Show Retailer Seminar “Export Compliance Basics” was specifically designed to simplify that complex maze and help you stay compliant. This […]



Burglar Alarms Part III—Key System Considerations


There are many options when it comes to installing a burglar alarm system, but as an FFL protecting firearms and doing everything you can to keep guns out of the hands of individuals not authorized to possess them, you should put significant planning into your protection and detection system. Choosing the correct detection hardware will […]



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Key Points For Selecting a Burglar Alarm System—Part II


Our last column on this subject talked about the basics of what to look for and questions to ask when installing a new alarm system or planning for an upgrade of a current system. Let’s take a closer look now at some of the finer points to consider. Who’s Connected to Your System and How? […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



Renzulli Law Firm Partners to Join SHOT Show for Two Retailer Seminars


Whether it’s ATF, OSHA, state or local regulations, firearms retailers and range owners have a mind-numbing number of laws they must follow in operating their businesses. While there are many resources to address questions about these many legalities, sometimes nothing beats one-on-one time with an attorney. That’s why we invited the partners from the Renzulli […]



Key Points For Selecting a Burglar Alarm System—Part I


As an FFL, critical elements need to be in place to protect your files, computers, inventory and, of course, your firearms. A primary component in your asset security and protection plan should include a burglar alarm system, otherwise referred to as an intrusion detection system (IDS).



Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



What to Do with Ammunition Affected by Flood Waters


Err on the side of caution and safety and don't attempt to salvage or use ammunition that has been submerged.



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.