NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

How Wildlife Is Thriving Because of Guns and Hunting [VIDEO]


Hunters, target shooters and the firearms industry are the nation's largest contributors to conservation, paying for programs that benefit wildlife and all who love the outdoors.



Without Fanfare, NSSF’s FixNICS Campaign Has Made a Difference


The FBI’s National Instant Criminal Background Check System (NICS) plays a crucial role in firearms transactions.



5 Reasons to Attend NSSF’s 2017 Industry Summit


NSSF’s upcoming 2017 Industry Summit, set for June 5-7 in Austin, Texas, is geared toward leaders from all segments of the firearms industry.



Lowest Price Versus Dated Terms — Which is the Better Choice?


Manufacturers and distributors in the shooting industry are notable for their use of extended payment terms. Are they a good deal for retailers?



Firearms Industry Economic Impact Rises 168% since 2008


The 2017 Firearms Industry Economic Impact Report provides a state-by-state breakdown of job numbers, wages, excise taxes and more.



Simmons Sporting Goods COO Joins NSSF Retail Advisory Council


NSSF announced today that Hunter Simmons has joined its Retail Advisory Council.



From the Counter: Thriving in the Post-Election Retail Year – Part IV


Two months into the Trump Administration, the shooting sports industry’s political dynamic continues to evolve. Some firearms dealers are experiencing a new retailing curve that’s remarkably different than previous years, and many stores are searching for new marketing stratagems to maintain a consistent bottom line.



Profit Versus Cash Flow: What’s More Important?


Retailers generally agree that profit is their single most important commodity. Without profit a business dies rather quickly. That said, of equal importance is positive cash flow. The difference between the two? Bad cash flow will close a business quicker than bad profits. In simplest terms, cash flow refers to the amount of available cash […]



Your Security System—Get Professional Help


A successful security program demands deep insight into the current threat landscape. It also requires a strategic approach to managing the cost and complexity of the security technologies respective to your challenges. But with the wide variety of current and emerging security threats that exist, FFLs who attempt to design their own physical security system […]



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



Registration Open for NSSF Industry Summit in Austin, Texas


Registration is now open for NSSF's 2017 Industry Summit, set for June 5-7 in Austin, Texas.



From the Counter: Thriving in the Post-Election Retail Year – Part II


Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. This is the second of the four-part series “From the Counter,” providing a perspective from four firearm retailers in four diverse regions of the country.



Choosing a Recording System for Your Security Cameras


All security cameras require a central video recorder to transmit and archive the footage captured. DVRs (digital video recorders) evolved from the older VCR models, while NVRs (network video recorders) represent the next step in the evolution of video recording technology. Here's a side-by-side look at how DVRs and NVRs compare.



Security Camera System Technology Today


The first key choice to make when planning and installing a video surveillance system is choosing the type of camera that will best suit your needs. While video surveillance cameras once provided grainy and nearly unusable footage, high definition and megapixel cameras have changed all that. HD cameras now provide businesses with a crystal-clear view […]



Security Cameras—Yes, You Need Them


A dependable security camera system is essential for every FFL as part of the security layering process we have discussed in recent posts. Security cameras are not just a deterrent against burglaries, they also serve as a strong deterrent to other aberrant behaviors such as internal theft, vandalism, physical violence and shoplifting. Although security camera […]



From the Counter: Thriving in the Post-Election Retail Year – Part I


The first several weeks of the Trump Administration have been nothing short of a whirlwind of change. Many firearms retailers had prepared preemptively for a Hillary win, and in the wake of a Republican win, some retail outlet turns have quieted. We wanted find out how firearms businesses were adjusting to a Trump win and its effects on the retail bottom line. This will be the first of a four-part series, “From the Counter.” It provides a perspective from behind the counters of four firearm retailers in four diverse regions of the country, while also examining market strategies and adjustments to help retailers everywhere compete successfully during the next four years.



Congressman Ryan Zinke Needs Your Support to Become Secretary of the Interior


NSSF support for Zinke was entered into the Congressional record, but now he needs the vote of the majority of the Senate. Contact your Senator today to vote yes on Zinke.



The Usual Suspects are Shouting about Suppressors Instead of Listening to the Facts


Gun control advocates want to make sure their latest attack on suppressors is heard loud and clear. They now claim the sound of gunfire actually is a safety feature.



Great Reasons to Conduct Pre-Employment Background Checks


As an FFL, employee background checks can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire, and with today’s internet-based providers, the cost of performing these checks is now often quite […]



Facebook’s “See First” Function Can Boost Your Customer Interaction


Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]