NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

2017 SHOT Business Awards Nominations Contest Opens


Make a manufacturer, distributor, retailer/range or Person of the Year nomination for a chance to win a first-class hotel stay during the 2017 SHOT Show.



Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University


A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”



Instagram Part II—Gain Followers and Attract New Business Utilizing Hashtags


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business. Here in Part II, I’ll discuss hashtag best practices that are proven to help you gain followers and, thus, build value in your brand. #Hashtag Basics #Hashtags should be something you’re familiar […]



Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business


One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]



NSSF Industry Summit Hits a Home Run in Pittsburgh


I believe the 2016 Summit has set a new standard for offering sessions that appealed to all segments of our industry and that will motivate attendees to improve and make meaningful changes.



NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource


  nssf.org To: ALL MEDIA For immediate release June 7, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid […]



How to Manage Suspicious Customers


We'd like to think that every customer entering a retail shop is excited to be purchasing a firearm, ammo or accessories. However, this is not always the case.



Ace’s Sporting Goods — Outlook 2016


Welcome back to our series where manufacturers and retailers tell us about their outlook for 2016 and how they’re handling the pressures, peaks and valleys.



By Impinging the First Amendment, Facebook Infringes on the Second Amendment


Facebook’s reported practice to diminish conservative opinions in its trending news section has been big news in recent days. But this type of bias is nothing new to the firearms industry.



NSSF Statement on Ninth Circuit Court of Appeals Opinion In Teixeira v. Alameda County


NSSF has long maintained that the lawful commerce in firearms is protected by the Second Amendment, that the right to keep and bear arms includes the right to make, buy and sell them.



Retailers Needed For Research Study


In today’s competitive retail world, looking at your books and your bank account level and feeling that everything’s all right is tantamount to resting on your laurels.



Handling Social Media’s Negative Side


Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?



Voters Do Not Support Lawsuits Against Firearms Manufacturers, Retailers for Gun Crime, Poll Finds


Seven of 10 American voters do not support allowing crime victims to sue firearm manufacturers and retailers, and instead back the defense that the PLCAA provides.




Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Buy Early and Often — Handling Inventory in 2016, an Interview with Sierra Bullets


Continuing NSSF's series of interviews with manufacturers and retailers and how they’re handling a hectic sales year, Pat Daly, President of Sierra Bullets, talks about what they’re doing to keep inventory levels appropriate to the times and retailers happy.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.



Veteran Retailer Advice—Finding Balance in a Hectic Sales Year


NSSF is talking with veteran firearms retailers on how to survive and thrive during the anticipated busy year ahead for our industry.



Planning Ahead and Buying Long—A Conversation with Jason Hornady


If the good mood at SHOT Show and the attitude of everyone we talked to there are sound indicators—and we think they are—then 2016 should be an exceptional year for firearms retailers across the country.