NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

New Research Tools Provide Insights into the Minds of Firearm Owners


NSSF and Southwick Associates announce new products and services to help the industry develop strong personal connections with target audiences.



Excess Inventory Stifles Profits and Cash Flow


Excess inventory is like unwanted body fat: It’s easy to gain, hard to lose and unhealthy.



Spirit of Shared Benefits Yields Greater Profits for Retailers, Vendors


Smart retailers/vendors start and cultivate relationships by treating reps with first-class respect and open, frequent dialog. You reap what you sow.



From the Counter — Nagel’s Gun Shop, San Antonio, Texas


“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in San Antonio, Texas.



Who Needs To Know Retailing? Everyone


People who sell merchandise directly to the public are called “retailers.” Their profitability and survival rests with their knowledge of retailing lore.



Increase Margins with Firearms Handling Training Programs


A well-designed, comprehensive and strategically implemented firearms handling training program can provide higher margins to a shooting range than any other revenue source.



Consignment Purchases: Good Deal Or Worst Nightmare?


What can go wrong with consignment deals? Consignment inventory offers are loaded with risk and hidden costs. Let’s take a look at these pitfalls.



Our Continuing Efforts to Help Prevent Suicide by Firearm


The key message is that suicide is preventable.



What’s A Customer Worth?


The most valuable asset a business has is one that isn’t even listed on the balance sheet: their individual customer.



How Wildlife Is Thriving Because of Guns and Hunting [VIDEO]


Hunters, target shooters and the firearms industry are the nation's largest contributors to conservation, paying for programs that benefit wildlife and all who love the outdoors.



Without Fanfare, NSSF’s FixNICS Campaign Has Made a Difference


The FBI’s National Instant Criminal Background Check System (NICS) plays a crucial role in firearms transactions.



5 Reasons to Attend NSSF’s 2017 Industry Summit


NSSF’s upcoming 2017 Industry Summit, set for June 5-7 in Austin, Texas, is geared toward leaders from all segments of the firearms industry.



Lowest Price Versus Dated Terms — Which is the Better Choice?


Manufacturers and distributors in the shooting industry are notable for their use of extended payment terms. Are they a good deal for retailers?



Firearms Industry Economic Impact Rises 168% since 2008


The 2017 Firearms Industry Economic Impact Report provides a state-by-state breakdown of job numbers, wages, excise taxes and more.



Simmons Sporting Goods COO Joins NSSF Retail Advisory Council


NSSF announced today that Hunter Simmons has joined its Retail Advisory Council.



From the Counter: Thriving in the Post-Election Retail Year – Part IV


Two months into the Trump Administration, the shooting sports industry’s political dynamic continues to evolve. Some firearms dealers are experiencing a new retailing curve that’s remarkably different than previous years, and many stores are searching for new marketing stratagems to maintain a consistent bottom line.



Profit Versus Cash Flow: What’s More Important?


Retailers generally agree that profit is their single most important commodity. Without profit a business dies rather quickly. That said, of equal importance is positive cash flow. The difference between the two? Bad cash flow will close a business quicker than bad profits. In simplest terms, cash flow refers to the amount of available cash […]



Your Security System—Get Professional Help


A successful security program demands deep insight into the current threat landscape. It also requires a strategic approach to managing the cost and complexity of the security technologies respective to your challenges. But with the wide variety of current and emerging security threats that exist, FFLs who attempt to design their own physical security system […]



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing a perspective from firearms dealers offering strategies and adjustments to compete successfully in the new environment.



Registration Open for NSSF Industry Summit in Austin, Texas


Registration is now open for NSSF's 2017 Industry Summit, set for June 5-7 in Austin, Texas.