NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Getting Started on Class III/NFA Licensing—Your First Step to Capitalizing on the Growing Suppressor Market

Despite the growing consumer demand for suppressors and the thriving marketplace, I still hear dealers wondering whether buying and selling suppressors is legal.

As We’ve Been Saying, Let’s Continue to FixNICS

Effective background checks on prospective firearm purchasers depend on the submission of complete, accurate information in the NICS database, and adequate training of those responsible for entering data.

Assisting Customers Who Have Been Denied/Delayed by NICS

The FBI and ATF have informed NSSF that both agencies have been realizing a higher-than-normal volume of calls by consumers who have received denials or extensive delays from the NICS system.

Policy Making—Not Just for Washington

As members of NSSF’s team of FFL compliance consultants, we cover many topics during a retail site consultation visit. One that catches many by surprise is keeping store policies in writing.

Firearm Inventory Counts and Reconciliation — Compliance Secret No. 1

When we as members of NSSF’s FFL Compliance Consultant Team are out in the field with NSSF members during a compliance consultation visit, the question will often come up, “What’s one big secret to compliance?” We do have one, though it’s not really a secret. The “secret,” if you will, is about conducting careful inventory […]

Recognize National Safety Month by Using NSSF Firearm Safety Resources

With June designated National Safety Month, now is a good time to communicate firearm safety messages to your customers using NSSF's many firearm safety resources.

The Keys to the Vault

If you were asked to write down how many set of keys there are to your front door, the gun cases, the gun vault and the cash registers, could you do it?

Airguns and Outreach Can Improve Your Bottom Line (Yes, Airguns!)

Airguns often get dismissed as mere “toys,” which they most certainly are not. Many think they begin and end with the nostalgic Red Ryder, something that couldn’t be further from the truth.

One Man’s Trash is Another Man’s … Crime Spree

How many times a day do you crumble up a piece of paper and toss it into the trash? That’s the end of that piece of paper, right? Not quite.

Gary Bangs, Former ATF Director of Industry Operations, Joins NSSF’s FFL Compliance Consulting Team

The NSSF is pleased to announce that former ATF Director of Industry Operations Gary Bangs has agreed to join the organization as a member of its retail FFL Compliance Consulting Team.

Partner Up—Five Ways Retailers and Ranges Can Profit Together

Firearms retailers can benefit ranges that don’t have significant retail sales and discover ways to share their customers to the benefit of both businesses.

After-Sale Follow-Through—Turning New Customers into Regulars

Let’s look at how both after-sale phone calls and letters can help you build loyal customers.

The Second Gun—The One to Keep Them Coming Back

How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back in your store again? If the answer to that question is “Not often,” you might be having a problem with follow-through.

Training in the Art of Listening

There are many things worth training your staff to handle, but I’ve seen that no better training can be had than that of teaching your sales team the art of listening.

Notice to Firearms Retailers: Important Credit Card Processing Changes Coming

In order to provide additional and enhanced credit card protection for consumers, credit card companies will soon implement new rules that will change the way credit and debit card transactions will be processed.

Women in Your Store—Are You Marketing to Them, or Just Selling?

There is no doubt that the firearms industry is doing a better job of producing goods that work better for and better fit women.

Live From New York: It’s More Anti-Gun Theater

The video recently produced by one of Madison Avenue’s best known agencies for the States United to Prevent Gun Violence will appeal mostly to those already on the anti-gun side of the national debate.

Setting Prices — A Pandora’s Box

Setting Prices — A Pandora's Box Addressing concerns regarding the ideas of establishing "minimum resale prices" or "minimum advertised prices" between manufacturers and retailers.

In-Store Firearm Carry—Much More than a Belt and Holster

After you have made the decision to allow your staff to carry while at work. Before everyone straps on a holster, the next steps you need to take are to develop an in-store carry policy.

“Boss, Can I Carry While I’m Working?”

There are both pros and cons to having your employees carry in your store while they’re on the clock, so let’s look at the list of them.