NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Information Security for the Firearms Retailer — Yes, It Matters

What does information security have to do with firearms retailers? Cyber-security will continue to require your focus, with no end in sight, in today’s world.

Rotary International Relents on Mistaken Firearms Policy Change

We are pleased to report that the Rotary International board has reversed the decision it made in January to adopt “revisions to the Code of Policies.”

10 Tips for Keeping Your Security Camera System in Tip-Top Shape

A security camera system is a critical and necessary investment for every FFL and one that should be maintained to keep it in good condition. We recommend that you schedule regular system maintenance to protect your investment and ensure that you’re getting the best performance out of your camera system. Following are 10 easy tips […]

Firearm Safety at the Range and in the Home

Did you know that June is National Safety Month? Whether you own a gun or not, firearm safety is everyone's responsibility.

NSSF’s 2017 Summit Ignites Industry Leaders with Powerful Messages

The 2017 NSSF Industry Summit is receiving high praise for the impactful and engaging information it delivered to attendees to help them grow their businesses and participation in hunting and the shooting sports.

Understanding NSSF-Adjusted NICS and the Underlying Reason Gun Sales Remain Strong

May was a record-breaking month for firearm background checks—the highest number of checks for that typically slower sales month ever processed through the National Instant Criminal Background Check System (NICS).

The Mexican Gun Control Model

Rather than focusing on the real problems Mexico faces with gang violence, criminal activity and law enforcement, the anti-gun website “The Trace,” recently blamed U.S. firearms retailers for the region’s struggles. Far from being news (or accurate), we hear time and time again that a significant percentage of the firearms misused by the drug cartels […]

Retail Security: How Tough Is Your Store’s Glass?

Upgrading the security of your store glass can make a major difference in your firearms protection program.

New Research Tools Provide Insights into the Minds of Firearm Owners

NSSF and Southwick Associates announce new products and services to help the industry develop strong personal connections with target audiences.

Excess Inventory Stifles Profits and Cash Flow

Excess inventory is like unwanted body fat: It’s easy to gain, hard to lose and unhealthy.

Spirit of Shared Benefits Yields Greater Profits for Retailers, Vendors

Smart retailers/vendors start and cultivate relationships by treating reps with first-class respect and open, frequent dialog. You reap what you sow.

From the Counter — Nagel’s Gun Shop, San Antonio, Texas

“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in San Antonio, Texas.

Who Needs To Know Retailing? Everyone

People who sell merchandise directly to the public are called “retailers.” Their profitability and survival rests with their knowledge of retailing lore.

Increase Margins with Firearms Handling Training Programs

A well-designed, comprehensive and strategically implemented firearms handling training program can provide higher margins to a shooting range than any other revenue source.

Consignment Purchases: Good Deal Or Worst Nightmare?

What can go wrong with consignment deals? Consignment inventory offers are loaded with risk and hidden costs. Let’s take a look at these pitfalls.

Our Continuing Efforts to Help Prevent Suicide by Firearm

The key message is that suicide is preventable.

What’s A Customer Worth?

The most valuable asset a business has is one that isn’t even listed on the balance sheet: their individual customer.

How Wildlife Is Thriving Because of Guns and Hunting [VIDEO]

Hunters, target shooters and the firearms industry are the nation's largest contributors to conservation, paying for programs that benefit wildlife and all who love the outdoors.

Without Fanfare, NSSF’s FixNICS Campaign Has Made a Difference

The FBI’s National Instant Criminal Background Check System (NICS) plays a crucial role in firearms transactions.

5 Reasons to Attend NSSF’s 2017 Industry Summit

NSSF’s upcoming 2017 Industry Summit, set for June 5-7 in Austin, Texas, is geared toward leaders from all segments of the firearms industry.