NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Great Reasons to Conduct Pre-Employment Background Checks


As an FFL, employee background checks can be considered an essential component of your store’s overall security planning. Even the most basic checks will likely provide the big red flags that can tip you off to a potentially dangerous hire, and with today’s internet-based providers, the cost of performing these checks is now often quite […]



Facebook’s “See First” Function Can Boost Your Customer Interaction


Are Facebook’s algorithms getting you down? Reports say it will only get worse as time goes on—and it’s fairly safe to assume that’s double for those of us in the gun and outdoor space. But there is one nifty tool you can use to ensure your posts are always seen by your fans, Facebook’s “See […]



Criminals Don’t Take Holidays


While everyone wants to enjoy the holidays and take some extra time off, unfortunately that bit of downtime makes it prime time for criminals to strike. Most retailers and ranges will close on Christmas and New Year’s days, as well as their celebratory eves before. Many FFL owners will also shorten business hours to take […]



At SHOT Show, Firearms Retailers and Shooting Ranges to Learn More about NSSF-AFSP 2017 Suicide Prevention Program


At SHOT Show, NSSF and AFSP will provide more details about their jointly developed suicide prevention program for firearms retailers and shooting ranges.



Keeping Pace with the Holiday Rush—7 Tips To Prevent Inventory Loss


We’re just two weeks away from Christmas, and with the holiday rush, as well as the hectic time post-holidays with gift card redemptions, we’ve prepared a quick checklist of things you can do to ensure your inventory doesn’t walk through the front door without visiting the cash register first. Assign a greeter to welcome customers […]



Burglary Prevention Part V—Testing Your Alarm System


As you’ve seen in this series, your burglar alarm system is your primary tool for detecting an unauthorized intrusion into your place of business and summoning law enforcement quickly to prevent unnecessary losses and, hopefully, apprehend perpetrators. Therefore, it is critically important to test your system regularly to ensure your IDS (intrusion detection system) technology […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Much Ado about Nearly Nothing in the End: The Obama Administration’s Smart Gun Saga


A completely predictable thing happened on the way to the Obama administration’s political promise to support the development of “Smart Gun” technology .



Retailer Seminar on Technology Trends is Must-Attend at 2017 SHOT Show


More and more FFLs are relying on advanced technologies to help manage their inventories, organize range reservations, screen employees, process payments and other day-to-day tasks. They’re also increasingly using technology to stay ATF compliant and secure through the use of electronic bound books, e-4473 forms and other firearms record-keeping chores. To help you keep abreast […]



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Burglary Prevention Part IV—How Should You Wire Your Alarm System?


In Part III of my series on avoiding and preventing burglaries, I examined the essential components of a modern security system. There are three ways these components work together today: via hardwiring, through a wireless connection or by use of a hybrid system that utilizes both technologies. Wired systems are convenient when sensors such as […]



Quick Tips on How To Prevent Pilferage from Shoplifters


Follow these quick tips to avoid becoming a target for shoplifting.



Retailer Seminar on Export Compliance Helps Pave the Way for Expansion


Whether you’re an experienced exporter or just starting to explore this option as a way to expand your business profile, you already know there are myriad laws and regulations to deal with. Our 2017 SHOT Show Retailer Seminar “Export Compliance Basics” was specifically designed to simplify that complex maze and help you stay compliant. This […]



Burglar Alarms Part III—Key System Considerations


There are many options when it comes to installing a burglar alarm system, but as an FFL protecting firearms and doing everything you can to keep guns out of the hands of individuals not authorized to possess them, you should put significant planning into your protection and detection system. Choosing the correct detection hardware will […]



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Key Points For Selecting a Burglar Alarm System—Part II


Our last column on this subject talked about the basics of what to look for and questions to ask when installing a new alarm system or planning for an upgrade of a current system. Let’s take a closer look now at some of the finer points to consider. Who’s Connected to Your System and How? […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



Renzulli Law Firm Partners to Join SHOT Show for Two Retailer Seminars


Whether it’s ATF, OSHA, state or local regulations, firearms retailers and range owners have a mind-numbing number of laws they must follow in operating their businesses. While there are many resources to address questions about these many legalities, sometimes nothing beats one-on-one time with an attorney. That’s why we invited the partners from the Renzulli […]