NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Retailers

How to Manage Suspicious Customers


We'd like to think that every customer entering a retail shop is excited to be purchasing a firearm, ammo or accessories. However, this is not always the case.



Ace’s Sporting Goods — Outlook 2016


Welcome back to our series where manufacturers and retailers tell us about their outlook for 2016 and how they’re handling the pressures, peaks and valleys.



By Impinging the First Amendment, Facebook Infringes on the Second Amendment


Facebook’s reported practice to diminish conservative opinions in its trending news section has been big news in recent days. But this type of bias is nothing new to the firearms industry.



NSSF Statement on Ninth Circuit Court of Appeals Opinion In Teixeira v. Alameda County


NSSF has long maintained that the lawful commerce in firearms is protected by the Second Amendment, that the right to keep and bear arms includes the right to make, buy and sell them.



Retailers Needed For Research Study


In today’s competitive retail world, looking at your books and your bank account level and feeling that everything’s all right is tantamount to resting on your laurels.



Handling Social Media’s Negative Side


Uh-oh, a quick review of your social media accounts tells you the dreaded “Pitchfork Nation” has visited your pages. They left a mess in their wake, with comments unflattering to your business. You know what you want to do, especially when you know the criticisms are unfounded and the comments are otherwise rude, but what should you do as a business owner or professional?



Voters Do Not Support Lawsuits Against Firearms Manufacturers, Retailers for Gun Crime, Poll Finds


Seven of 10 American voters do not support allowing crime victims to sue firearm manufacturers and retailers, and instead back the defense that the PLCAA provides.




Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Buy Early and Often — Handling Inventory in 2016, an Interview with Sierra Bullets


Continuing NSSF's series of interviews with manufacturers and retailers and how they’re handling a hectic sales year, Pat Daly, President of Sierra Bullets, talks about what they’re doing to keep inventory levels appropriate to the times and retailers happy.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.



Veteran Retailer Advice—Finding Balance in a Hectic Sales Year


NSSF is talking with veteran firearms retailers on how to survive and thrive during the anticipated busy year ahead for our industry.



Planning Ahead and Buying Long—A Conversation with Jason Hornady


If the good mood at SHOT Show and the attitude of everyone we talked to there are sound indicators—and we think they are—then 2016 should be an exceptional year for firearms retailers across the country.



State Lawmakers Forget State Law and Their Oaths of Office


Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



Hunting For A Cause — The Benefits of Cause-Related Marketing


Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.



Employee Background Checks — Yes, You Should


How can you determine if the members of a store team are prohibited from being in active or constructive possession of firearms? An employee background check program!



NFA Dealers: It’s time to get ready for 41-F!


If you are a dealer in National Firearms Act (NFA) firearms and accessories, hopefully you know that ATF has revised NFA regulations in the recently published Rulemaking 41-F. So, how do these revisions affect you?



Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?


Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may have spent months planning, is found to violate federal and/or state lottery laws.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.