NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



Building on the Customers You Have


One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]



“Sweat the Details” During Your Busiest Season


As a firearms retailer, the holiday season represents a very special window of opportunity in which sellers can maximize sales and profits. Your biggest responsibility as an FFL during this accelerated business cycle is to remain compliant.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Hiring Holiday Help


Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?



Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



Special Featured Speaker Announced for 2015 SHOT Show University


The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



Fall is the Time for First Shots Shotguns


What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”


One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Responsible Persons


When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.



Retailers Seminars an Invaluable Presence at Home, SHOT Show


Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators.



The 4 ‘Ps’ of Marketing (And One to Grow On)


The standard definition of marketing is to put the right product in the right place at the right price at the right time.



“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them


We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]