NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Voters Do Not Support Lawsuits Against Firearms Manufacturers, Retailers for Gun Crime, Poll Finds


Seven of 10 American voters do not support allowing crime victims to sue firearm manufacturers and retailers, and instead back the defense that the PLCAA provides.




Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Buy Early and Often — Handling Inventory in 2016, an Interview with Sierra Bullets


Continuing NSSF's series of interviews with manufacturers and retailers and how they’re handling a hectic sales year, Pat Daly, President of Sierra Bullets, talks about what they’re doing to keep inventory levels appropriate to the times and retailers happy.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.



Veteran Retailer Advice—Finding Balance in a Hectic Sales Year


NSSF is talking with veteran firearms retailers on how to survive and thrive during the anticipated busy year ahead for our industry.



Planning Ahead and Buying Long—A Conversation with Jason Hornady


If the good mood at SHOT Show and the attitude of everyone we talked to there are sound indicators—and we think they are—then 2016 should be an exceptional year for firearms retailers across the country.



State Lawmakers Forget State Law and Their Oaths of Office


Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



Hunting For A Cause — The Benefits of Cause-Related Marketing


Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.



Employee Background Checks — Yes, You Should


How can you determine if the members of a store team are prohibited from being in active or constructive possession of firearms? An employee background check program!



NFA Dealers: It’s time to get ready for 41-F!


If you are a dealer in National Firearms Act (NFA) firearms and accessories, hopefully you know that ATF has revised NFA regulations in the recently published Rulemaking 41-F. So, how do these revisions affect you?



Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?


Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may have spent months planning, is found to violate federal and/or state lottery laws.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



2016 SHOT Show Retailer Seminars — Are You Cashing in on Suppressors?


Without a doubt, the growing demand for suppressors is looking to be one of the biggest things to hit retailers in decades.



Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



BearingArms.com Joins 2016 SHOT Show University Sponsor List


BearingArms.com has agreed to sponsor the 2016 SHOT Show University at the Bronze level.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Psst! Can You Keep A Secret?


Theft of trade secrets, commonly known as “industrial espionage,” occurs when someone knowingly steals or misappropriates a trade secret to the economic benefit of anyone other than the owner.



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]