NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



Special Featured Speaker Announced for 2015 SHOT Show University


The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



Fall is the Time for First Shots Shotguns


What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”


One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Responsible Persons


When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.



Retailers Seminars an Invaluable Presence at Home, SHOT Show


Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators.



The 4 ‘Ps’ of Marketing (And One to Grow On)


The standard definition of marketing is to put the right product in the right place at the right price at the right time.



“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them


We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Five Reasons to Invest in a Customized Market Report


You’ll gain vital statistics about the population endemic to your store: age range, employment (both numbers employed and types of employment), household income, education levels, and more. This allows you to target and market to those audiences most likely to spend in your store—and discover those you didn’t consider before. You’ll learn what the customers […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Colorado Experience Invalidates Big Private Transfer ‘Loophole’ Myth


We have long known that the argument of gun control activists that 40 percent of gun sales in this country occur without a background check was bogus. Even the Washington Post zinged President Obama in 2013 for his frequent use of that ersatz stat, awarding three of four possible Pinocchio’s in a rating category that […]



Retailers and Compliance—A Proactive Approach Wins Every Time


As a firearms retailer, how you conduct the business of transferring a legal firearm to a qualified buyer can change in the blink of an eye. New regulations get passed, new controls get put in place—and that makes negotiating the Federal Form 4473 a challenge at times. It’s a challenge to keep up with new […]



Firearms Retailers Now Off ‘Operation Choke Point’ Watch List


In a move prompted by NSSF’s work with assistance from the NRA in getting the issue addressed by key members of Congress, the Federal Deposit Insurance Corp. (FDIC) last week reported that firearms retailers are no longer on a watch list of businesses deemed at higher risk for fraud.  The FDIC’s list was compiled as […]



Chicago’s Mayor Knows How to Play Hard Ball


The Chicago City Council with great reluctance in the last full week of June ended its long-standing prohibition and approved an ordinance intended to satisfy a federal court order to allow firearms retailers to open within the city limits. Mayor Rahm Emmanuel made certain that the regulations were written to be extensive, rigid and difficult […]