NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



What to Do with Ammunition Affected by Flood Waters


Err on the side of caution and safety and don't attempt to salvage or use ammunition that has been submerged.



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Jared Sloane Newest Addition to SHOT Show University Speaker Lineup


When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]



Instagram Part III—Running Instagram Contests to Attract Customers


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business on Instagram. In Part II, we discussed hashtag best practices. Now I’m going to discuss running a contest on Instagram to attract followers and engage with your audience. Running a contest on […]



Range Consultant Expert Bryan Stear to Present During 2017 SHOT Show University


Range Consultant Bryan Stear will be presenting the session “Starting a Range with a Small Business Administration Loan” as part of the Range Learning Track at the 2017 SHOT Show University, January 16, 2017 in Las Vegas, Nevada.



Responding to a Burglary


Break-ins and burglaries happen—fact—but what you do in its aftermath can make or break your recovery efforts.



Keffer and VanderWoude Pair up for Special SHOT Show University Presentation


Session will explore how today’s modern firearms retailer can both enhance the customer experience for current customer base and attract a new audience.



Avoid Becoming a Burglary Target—Part II


Previously I talked about some of the things you can do to avoid your store becoming a burglary target. Most people immediately think alarms and solid locks when this subject comes up, but there are many more facets to this topic to consider. Let’s continue. Burglars seek out dark stores. A best practice with today’s […]



Avoid Becoming a Burglary Target—Part I


In my last article, I talked about ways to spot those persons who enter your store with less than honorable intentions. Identifying suspicious and off-beat behavior is the first step in working to stop a criminal act in your store while you’re open for business, but let’s build on that and talk about the other […]



SHOT Show—Why Vegas?


A bit of behind-the-scenes information to clarify why SHOT Show will be in Las Vegas at the Sands for the foreseeable future.



Special ATF Session Added to 2016 Firearms Retail Security Conference


As security technology increases, so does the number of ways criminals find to defeat those measures. It’s crucial that today’s firearms retailers understand how, when, where and what types of crimes are being perpetrated today and the measures they can put in place to ensure their employees, customers, inventory, data and other sensitive items stay […]



Range Consultant Expert Ed Santos Joins 2017 SHOT Show University Speaker Lineup


Recognized threat management specialist and renowned author Ed Santos will present “Increase Margins Through Training” at the 2017 SHOT Show University.



NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference


Firearms Retailer Security Conference provides comprehensive compilation of information and references and the opportunity to hear from security industry experts and solution providers.



2017 SHOT Business Awards Nominations Contest Opens


Make a manufacturer, distributor, retailer/range or Person of the Year nomination for a chance to win a first-class hotel stay during the 2017 SHOT Show.



Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University


A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”



Instagram Part II—Gain Followers and Attract New Business Utilizing Hashtags


In the first part of this Instagram series, I shared five apps you should download (all free, too!) to help grow your business. Here in Part II, I’ll discuss hashtag best practices that are proven to help you gain followers and, thus, build value in your brand. #Hashtag Basics #Hashtags should be something you’re familiar […]



Instagram Part I—How to Pair This Vivid Platform with 5 Social Media Apps To Boost Your Business


One of the newer social media platforms available to retailers is one that turns out to be a perfect fit for retailers and ranges is Instagram. From the images you’ve taken when teaching someone how to shoot for the first time to a pic of another happy customer or showcasing the latest firearms, all are […]