NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

Crime is Down, so We can Relax, Right?


What can you do to maintain a culture of store security through both the good times and the bad? Here are Bill Napier's top five tips.



Employee Theft—Discovering it, Stopping it, Preventing it


Theft of your store’s goods can happen many ways. Employee theft is not always easy to detect, so here are some techniques to help you monitor your store.



Oppose ATF’s 5.56 M855 Ball Ammunition Ban


The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) has announced it is seeking to ban commonplace 5.56 M855 ball ammunition as “armor piercing ammunition.” If you have not already done so, all industry employees, target shooters and gun owners should contact your Member of Congress AND the ATF to oppose this unnecessary ban, which is […]



Store Security—More Than Set it and Forget it


When it comes to store security systems, there’s more to making them work for you than setting it and forgetting it. Here are several items to put on your regular to-do list.



Retailer Education Seminars Starting Soon


Despite the record snowfalls in the areas surrounding NSSF’s offices in Newtown, Connecticut, the calendar does tell us spring is just a few short weeks away. That means NSSF will be kicking off the first of a dozen Retailer Education Seminars around the country. These invaluable compliance-oriented sessions provide retailers and range owners across the […]



Our Store Has a Disaster Preparedness Plan—or Do We?


You need a disaster plan, whether your disaster is singular to your store or global to your community and region. Here are some field-tested ideas for consideration when building your disaster plan.



Generous Industry Sponsor Support Key to Successful 2015 SHOT Show


The success of the 2015 SHOT Show was due in great part to the many dedicated industry sponsors.



FDIC Reverses Course on ‘Operation Choke Point’


In a major development concerning NSSF’s leadership to halt discrimination in the provision of financial services and products to firearms related businesses due to “Operation Choke Point,” the top officials of the Federal Deposit Insurance Corporation (FDIC) on Wednesday admitted wrongdoing and said they would cease practices that had the effect of encouraging such disparate […]



Infographic: Girl Power


The number of women hunters, target shooters and gun owners has increased dramatically since the start of the new millennium. A new NSSF infographic gives a quick look at one of the fastest-growing segments of the shooting sports.



New ‘Women Gun Owners’ NSSF Report Available


Today during the SHOT Show, NSSF President and CEO Steve Sanetti announced the release of a new report, "Women Gun Owners: Purchasing, Perceptions and Participation."



Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show


As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.



Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



Building on the Customers You Have


One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]



“Sweat the Details” During Your Busiest Season


As a firearms retailer, the holiday season represents a very special window of opportunity in which sellers can maximize sales and profits. Your biggest responsibility as an FFL during this accelerated business cycle is to remain compliant.



Gift Cards—’Tis the Season


With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Hiring Holiday Help


Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?



Beating the “I Need to Think About it” Customer Response


The first thing retail sales people should realize when faced with the "I need to think about it and I'll be back" response is that the vast majority of those customers will not think about it.



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.