NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

The Second Gun—The One to Keep Them Coming Back


How often do you see first-time gun purchasers, the ones for whom self-protection and concealed carry is the priority, back in your store again? If the answer to that question is “Not often,” you might be having a problem with follow-through.



Training in the Art of Listening


There are many things worth training your staff to handle, but I’ve seen that no better training can be had than that of teaching your sales team the art of listening.



Notice to Firearms Retailers: Important Credit Card Processing Changes Coming


In order to provide additional and enhanced credit card protection for consumers, credit card companies will soon implement new rules that will change the way credit and debit card transactions will be processed.



Women in Your Store—Are You Marketing to Them, or Just Selling?


There is no doubt that the firearms industry is doing a better job of producing goods that work better for and better fit women.



Live From New York: It’s More Anti-Gun Theater


The video recently produced by one of Madison Avenue’s best known agencies for the States United to Prevent Gun Violence will appeal mostly to those already on the anti-gun side of the national debate.



Setting Prices — A Pandora’s Box


Setting Prices — A Pandora's Box Addressing concerns regarding the ideas of establishing "minimum resale prices" or "minimum advertised prices" between manufacturers and retailers.



In-Store Firearm Carry—Much More than a Belt and Holster


After you have made the decision to allow your staff to carry while at work. Before everyone straps on a holster, the next steps you need to take are to develop an in-store carry policy.



“Boss, Can I Carry While I’m Working?”


There are both pros and cons to having your employees carry in your store while they’re on the clock, so let’s look at the list of them.



ATF Director Jones Announces Resignation


Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Director B. Todd Jones today announced that he is resigning.



It’s Not Over Yet on the 5.56 ‘Green Tip’ Ammo Front


Industry members and politically aware gun owners know the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) tried to pull a sneak play by quietly releasing a proposal to adopt a new regulatory framework that would ban M855 and SS109 “green tip” rifle ammunition in 5.56 and .223 calibers. This type of ammunition had been […]



ATF to Not Move Forward with 5.56 M855 Ammo Ban at This Time


Will Review Record Number of Comments Submitted on Its ‘Framework’ Proposal ATF announced today that it will not move forward with its proposed framework to ban commonplace 5.56 M855 “green tip” ammunition at this time while it reviews the record number (more than 80,000) comments it has received so far. ATF will continue to accept comments […]



Wanted: Someone to Run a Sneak Play for the White House


As Americans were preparing for the Presidential holiday weekend the Bureau of Alcohol, Tobacco, Firearms and Explosives announced that it planned to effectively ban M855 and SS109 “green tip” rifle ammunition in 5.56 and .223 calibers.



Crime is Down, so We can Relax, Right?


What can you do to maintain a culture of store security through both the good times and the bad? Here are Bill Napier's top five tips.



Employee Theft—Discovering it, Stopping it, Preventing it


Theft of your store’s goods can happen many ways. Employee theft is not always easy to detect, so here are some techniques to help you monitor your store.



Oppose ATF’s 5.56 M855 Ball Ammunition Ban


The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) has announced it is seeking to ban commonplace 5.56 M855 ball ammunition as “armor piercing ammunition.” If you have not already done so, all industry employees, target shooters and gun owners should contact your Member of Congress AND the ATF to oppose this unnecessary ban, which is […]



Store Security—More Than Set it and Forget it


When it comes to store security systems, there’s more to making them work for you than setting it and forgetting it. Here are several items to put on your regular to-do list.



Retailer Education Seminars Starting Soon


Despite the record snowfalls in the areas surrounding NSSF’s offices in Newtown, Connecticut, the calendar does tell us spring is just a few short weeks away. That means NSSF will be kicking off the first of a dozen Retailer Education Seminars around the country. These invaluable compliance-oriented sessions provide retailers and range owners across the […]



Our Store Has a Disaster Preparedness Plan—or Do We?


You need a disaster plan, whether your disaster is singular to your store or global to your community and region. Here are some field-tested ideas for consideration when building your disaster plan.



Generous Industry Sponsor Support Key to Successful 2015 SHOT Show


The success of the 2015 SHOT Show was due in great part to the many dedicated industry sponsors.



FDIC Reverses Course on ‘Operation Choke Point’


In a major development concerning NSSF’s leadership to halt discrimination in the provision of financial services and products to firearms related businesses due to “Operation Choke Point,” the top officials of the Federal Deposit Insurance Corporation (FDIC) on Wednesday admitted wrongdoing and said they would cease practices that had the effect of encouraging such disparate […]