NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Retailers

“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them


We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Five Reasons to Invest in a Customized Market Report


You’ll gain vital statistics about the population endemic to your store: age range, employment (both numbers employed and types of employment), household income, education levels, and more. This allows you to target and market to those audiences most likely to spend in your store—and discover those you didn’t consider before. You’ll learn what the customers […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Colorado Experience Invalidates Big Private Transfer ‘Loophole’ Myth


We have long known that the argument of gun control activists that 40 percent of gun sales in this country occur without a background check was bogus. Even the Washington Post zinged President Obama in 2013 for his frequent use of that ersatz stat, awarding three of four possible Pinocchio’s in a rating category that […]



Retailers and Compliance—A Proactive Approach Wins Every Time


As a firearms retailer, how you conduct the business of transferring a legal firearm to a qualified buyer can change in the blink of an eye. New regulations get passed, new controls get put in place—and that makes negotiating the Federal Form 4473 a challenge at times. It’s a challenge to keep up with new […]



Firearms Retailers Now Off ‘Operation Choke Point’ Watch List


In a move prompted by NSSF’s work with assistance from the NRA in getting the issue addressed by key members of Congress, the Federal Deposit Insurance Corp. (FDIC) last week reported that firearms retailers are no longer on a watch list of businesses deemed at higher risk for fraud.  The FDIC’s list was compiled as […]



Chicago’s Mayor Knows How to Play Hard Ball


The Chicago City Council with great reluctance in the last full week of June ended its long-standing prohibition and approved an ordinance intended to satisfy a federal court order to allow firearms retailers to open within the city limits. Mayor Rahm Emmanuel made certain that the regulations were written to be extensive, rigid and difficult […]



ATF Extends Timeframe to Comply with Ruling 2013-5


The following is a special advisory issued today by ATF: On Dec. 17, 2013, ATF issued Ruling 2013-5. It enables federal firearms licensees (FFLs) to maintain their firearms acquisition and disposition records electronically and gave FFLs until June 15, 2014 to comply with the requirements. It has come to ATF’s attention a number of FFLs […]



NSSF Issues Statement on ‘Operation Choke Point’


NSSF today issued the following statement: The National Shooting Sports Foundation has been investigating the possible role of the federal government in influencing banks in their lending and business banking relationship decisions regarding companies in our industry. We have heard from several industry members that they had banking relationships terminated by their lending institutions. We […]



NSSF Urges Target Shooters and Hunters to Help Prevent Wildfires


Provides Warning Poster and Audio PSA The cost of fighting wildfires will increase by nearly $500 million this year, according to new federal study, bringing the annual total to $1.8 billion—a staggering amount that does not include other tolls on property, wildlife, habitat and humans. With that in mind, the National Shooting Sports Foundation encourages […]



Retailer Education Seminars Scheduled for June In Illinois, Indiana


There are two NSSF Retailer Education Seminars scheduled in June. First on June 24 at the Parke Regency Hotel & Conference Center, 1413 Leslie Drive in Bloomington, Illinois, then at the Hilton Indianapolis North, 8181 E Shadeland Ave., in Indianapolis, Indiana on June 26. Both seminars are scheduled from 1 to 5 p.m. All firearms retailers in […]



Chicago, Detroit and Flint Campaign Targets Illegal Gun Purchases


As part of its multi-year, ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation is reminding the public in and around the cities of Chicago, as well as Detroit and Flint, Mich., that stiff penalties are in place for individuals convicted of such purchases. Billboard advertisements for the […]



Federal Court Decision Affirms Both Citizens’ Right to Buy Firearms and Lawful Commerce


In striking down the City of Chicago’s 2010 ordinance banning the sales of firearms within city limits, U.S. District Court Judge Edmond E. Chang in his ruling released Monday provided important recognition that the right of Americans to keep and bear arms under the Second Amendment also necessitates that they have the right to acquire […]



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]



Customized Market Reports Are Tailor-Designed Market Templates


Want to know more about your range location or interested in opening a new range? While many segments of the U.S. economy have lagged over the past few years, the firearms and ammunition industry continues to buck the trend and pushes forward with strong sales and broad customer interest. Many American entrepreneurs have identified this […]



NSSF FFL Compliance Consultants Identify Top Issues, Make Recommendations


NSSF’s FFL Compliance Consultants at their annual meeting at NSSF headquarters: Top row from left, Nick Scouffas, former ATF Area Supervisor, with 36 years of service; Wally Nelson, former ATF Deputy Assistant Director, with 33 years of service; Fred Gerlach, former ATF Liaison to FBI/NICS, with 36 years of service. Bottom row from left, Gene Baker, […]



America’s New Target Shooters: Younger, Female and Urban


New NSSF Report Shows One in Five Began Shooting in the Last Five Years The face of America’s target shooters is changing. New target shooters–those who have taken up the sport in the last five years–are younger, female and urban when compared to established target shooters, or those participating for more than five years, according […]