NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Ranges

NSSF Announces New Star-Rating Range Program


I am pleased to announce the launch of NSSF’s completely revamped Star-Rating Range Program. Created to acknowledge those indoor shooting range facilities that excel across a wide variety of criteria, the new rating system not only highlights those ranges that have made significant strides in maintaining an outstanding facility to the public, provide excellent customer […]



NSSF Industry Summit Hits a Home Run in Pittsburgh


I believe the 2016 Summit has set a new standard for offering sessions that appealed to all segments of our industry and that will motivate attendees to improve and make meaningful changes.



NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource


  nssf.org To: ALL MEDIA For immediate release June 7, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid […]



Guard Your Range Against the Unexpected with NSSF’s Premium Range Membership


Have you prepared your range business for that unexpected visit from the Environmental Protection Agency or Occupational Safety and Health Administration?



NSSF and First Shots — Helping You Connect with New Shooters


First Shots events are great for introducing new shooters to the shooting sports. From a host perspective, these events are also great for attracting new customers.




Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Buy Early and Often — Handling Inventory in 2016, an Interview with Sierra Bullets


Continuing NSSF's series of interviews with manufacturers and retailers and how they’re handling a hectic sales year, Pat Daly, President of Sierra Bullets, talks about what they’re doing to keep inventory levels appropriate to the times and retailers happy.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.



Veteran Retailer Advice—Finding Balance in a Hectic Sales Year


NSSF is talking with veteran firearms retailers on how to survive and thrive during the anticipated busy year ahead for our industry.



Planning Ahead and Buying Long—A Conversation with Jason Hornady


If the good mood at SHOT Show and the attitude of everyone we talked to there are sound indicators—and we think they are—then 2016 should be an exceptional year for firearms retailers across the country.



State Lawmakers Forget State Law and Their Oaths of Office


Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



Hunting For A Cause — The Benefits of Cause-Related Marketing


Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.



Employee Background Checks — Yes, You Should


How can you determine if the members of a store team are prohibited from being in active or constructive possession of firearms? An employee background check program!



NFA Dealers: It’s time to get ready for 41-F!


If you are a dealer in National Firearms Act (NFA) firearms and accessories, hopefully you know that ATF has revised NFA regulations in the recently published Rulemaking 41-F. So, how do these revisions affect you?



Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?


Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may have spent months planning, is found to violate federal and/or state lottery laws.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Give the Gift of Safety this Holiday Season


This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



BearingArms.com Joins 2016 SHOT Show University Sponsor List


BearingArms.com has agreed to sponsor the 2016 SHOT Show University at the Bronze level.