NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Ranges

Five Ranges Team Up to Welcome New Shooters in Salt Lake City


Residents from around Salt Lake City, Utah, gave shooting a try for the first time this past weekend, as NSSF partnered with five area shooting ranges on the latest stop of NSSF’s First Shots Big City Tour. While some showed up a bit nervous, it didn’t take long before all were smiling and having a […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



NSSF’s Customized Market Reports—Taking the Pulse of the People and Businesses Around Your Enterprise


NSSF’s Customized Market Report (CMR) is the easiest way to obtain a precise picture of your business and its potential for success.



What to Do with Ammunition Affected by Flood Waters


Err on the side of caution and safety and don't attempt to salvage or use ammunition that has been submerged.



Hillary Clinton Wrongly Blames (a Few) Gun Stores


Facts are not stopping Hillary Clinton from misrepresentation and vilification in pursuit of her gun-control agenda and playing to her political base.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Range Consultant Expert Bryan Stear to Present During 2017 SHOT Show University


Range Consultant Bryan Stear will be presenting the session “Starting a Range with a Small Business Administration Loan” as part of the Range Learning Track at the 2017 SHOT Show University, January 16, 2017 in Las Vegas, Nevada.



SHOT Show—Why Vegas?


A bit of behind-the-scenes information to clarify why SHOT Show will be in Las Vegas at the Sands for the foreseeable future.



Range Consultant Expert Ed Santos Joins 2017 SHOT Show University Speaker Lineup


Recognized threat management specialist and renowned author Ed Santos will present “Increase Margins Through Training” at the 2017 SHOT Show University.



2017 SHOT Business Awards Nominations Contest Opens


Make a manufacturer, distributor, retailer/range or Person of the Year nomination for a chance to win a first-class hotel stay during the 2017 SHOT Show.



NSSF Announces New Star-Rating Range Program


I am pleased to announce the launch of NSSF’s completely revamped Star-Rating Range Program. Created to acknowledge those indoor shooting range facilities that excel across a wide variety of criteria, the new rating system not only highlights those ranges that have made significant strides in maintaining an outstanding facility to the public, provide excellent customer […]



NSSF Industry Summit Hits a Home Run in Pittsburgh


I believe the 2016 Summit has set a new standard for offering sessions that appealed to all segments of our industry and that will motivate attendees to improve and make meaningful changes.



NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource


  nssf.org To: ALL MEDIA For immediate release June 7, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid […]



Guard Your Range Against the Unexpected with NSSF’s Premium Range Membership


Have you prepared your range business for that unexpected visit from the Environmental Protection Agency or Occupational Safety and Health Administration?



NSSF and First Shots — Helping You Connect with New Shooters


First Shots events are great for introducing new shooters to the shooting sports. From a host perspective, these events are also great for attracting new customers.




Five Security Tips for Glass-Front Retailers


Explore five things you can do to minimize risk at your business when it comes to glass storefronts, as well as mitigate smash and grab robberies during store hours.



Buy Early and Often — Handling Inventory in 2016, an Interview with Sierra Bullets


Continuing NSSF's series of interviews with manufacturers and retailers and how they’re handling a hectic sales year, Pat Daly, President of Sierra Bullets, talks about what they’re doing to keep inventory levels appropriate to the times and retailers happy.



Should You Start a Podcast of Your Very Own?


From firearm reviews to how-tos, podcasts can be a way to demonstrate to your customers the depth and breadth of your firearms and training knowledge, which can go a long way towards building your brand as a go-to resource customers seek out.



Podcasts Worthy of Your Time — Part I


Podcasts can be useful to retailers in several ways. From a listening standpoint, you can learn something new about what consumers are thinking, buying and doing in the field in a relatively short amount of time.