NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Statement on White House ‘Smart Gun’ Initiative


Based on news reports and in anticipation of a federal report on so-called "smart gun" technology, the National Shooting Sports Foundation, as the trade association for the firearms industry, issues the following statement. While NSSF has yet to see the report, we would like to make our position clear on the issue.



Voters Do Not Support Lawsuits Against Firearms Manufacturers, Retailers for Gun Crime, Poll Finds


Seven of 10 American voters do not support allowing crime victims to sue firearm manufacturers and retailers, and instead back the defense that the PLCAA provides.



More Women are Buying Guns or “Who are You Going to Believe …”


After we finally stopped laughing at the headline and the prose that followed, we decided that a response was warranted to “The Myth of the Rise in Female Gun Ownership.”



Wildlife Needs Hunters and Shooters to Thrive


Yes, “We built that,” but the work is far from over. Here’s how you can do your part to secure our heritage and lifestyle for the next generation Healthy wildlife populations and habitat ARE NOT a product of nature. That’s a fairly bold and rather counter-intuitive statement, but in an era of threatened natural resources […]



NSSF Encourages State Wildlife Agencies to Attend Industry Summit


The National Shooting Sports Foundation is holding its annual Industry Summit June 6-8 in Pittsburgh, Pennsylvania, at the Pittsburgh Marriot City Center.



The Customer-Centric Show


“No one ever goes to a retail store to see what’s old.” The same applies for trade shows. So this year the SHOT Show tried out a new idea -- the Next Pavilion.



State Lawmakers Forget State Law and Their Oaths of Office


Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



Hunting For A Cause — The Benefits of Cause-Related Marketing


Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.



Hillary’s Drive-By Attack on Guns


Her claim that a 2005 law supported by Sanders gave gun manufacturers ‘immunity’ is pure fiction.



How Bad Are Guns? As Bad as Tobacco, According to the Violence Policy Center


Sugarmann is lead author of his organization’s latest propaganda exercise called “Start Them Young,” covered recently by the New York Times and which is an assault on the firearms industry, to be sure.



Employee Background Checks — Yes, You Should


How can you determine if the members of a store team are prohibited from being in active or constructive possession of firearms? An employee background check program!



NFA Dealers: It’s time to get ready for 41-F!


If you are a dealer in National Firearms Act (NFA) firearms and accessories, hopefully you know that ATF has revised NFA regulations in the recently published Rulemaking 41-F. So, how do these revisions affect you?



Statement on the Passing of Senior U.S. Supreme Court Associate Justice Antonin Scalia


On behalf of our members, the National Shooting Sports Foundation today wishes to express deep sadness on the passing of Senior Associate Supreme Court Justice Antonin Scalia while on a hunting trip. Justice Scalia authored the pivotal Heller decision and was a true champion of Americans’ right to keep and bear arms. Our thoughts are […]



Soap Opera Stars Bloomberg vs. McAuliffe


There’s a new chapter in the ongoing soap opera starring Virginia’s Gov. Terry McAuliffe and ex- New York City mayor Bloomberg’s gun control groupies.



Sweepstakes & Contests — A Jackpot for Your Business or One of Potential Risk?


Running a sweepstakes or contest is not without its risks. Among these risks is that your promotion, which you may have spent months planning, is found to violate federal and/or state lottery laws.



Hot Off the Presses — NSSF’s 2015-2016 Industry Reference Guide


The NSSF is pleased to announce that it has updated, compiled and recently released the 10th edition of its flagship research publication, the Industry Reference Guide.



Smart Guns, Dumb Survey


It’s clear that Bloomberg is getting a high rate of return out of his Public Health School investment. What’s not clear is why an academic journal would publish such an “editorial” with no effort to seek the truth.



2016 SHOT Show® Garners Rave Reviews


The National Shooting Sports Foundation's SHOT Show rang up its second highest attendance total ever, attracting more than 64,000 industry professionals during a four-day run.



NSSF President: State of the Industry in 2016 is ‘Alert’


A sell-out crowd attended last night’s annual State of the Industry Dinner. NSSF President Steve Sanetti took to the podium to speak about the challenges that lie ahead for the industry in 2016.



NSSF Defends Industry Against President’s Attacks


The NSSF today placed a prominent full-page ad in the Washington Post in response to President Obama's ongoing attacks on the men and women of America's firearms and ammunition industry.