NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Top Stories

“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them


We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



INFOGRAPHIC: The Changing Face of Today’s Target Shooter


A new infographic issued by the National Shooting Sports Foundation tells the story, at a glance, of the growing number of new target shooting enthusiasts and how they’re surprisingly different from established shooters.



Connecticut State Police and NSSF to Promote Firearm Safety at The Big E


At the Eastern States Exposition, Connecticut State Police and the National Shooting Sports Foundation (NSSF) will work cooperatively to encourage firearm owners to securely store their firearms when not in use to help prevent accidents, misuse and theft. Through NSSF’s Project ChildSafe program, state police will distribute free gun locks, safety literature and child safety […]



National Shooting Sports Foundation Opens New Washington, D.C. Office


The National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, today formally opened its new office in The Hall of the States Building on Capitol Hill. “We are the voice of the firearms and ammunition industry. The challenges we face as well as the positive opportunities that lie ahead require […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Five Reasons to Invest in a Customized Market Report


You’ll gain vital statistics about the population endemic to your store: age range, employment (both numbers employed and types of employment), household income, education levels, and more. This allows you to target and market to those audiences most likely to spend in your store—and discover those you didn’t consider before. You’ll learn what the customers […]



Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports


Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Gun Industry Sales Reflect a ‘New Normal’


Last year was an extraordinary one for firearm sales, a year unlike any other in the industry’s history. That’s a fact to be mindful of when comparing estimated sales through the first seven months of 2014 with those of the previous year, notes NSSF President Steve Sanetti. Remove the extraordinary 2013 from the rear-view mirror […]



Retailers and Compliance—A Proactive Approach Wins Every Time


As a firearms retailer, how you conduct the business of transferring a legal firearm to a qualified buyer can change in the blink of an eye. New regulations get passed, new controls get put in place—and that makes negotiating the Federal Form 4473 a challenge at times. It’s a challenge to keep up with new […]



Import/Export Conference Helps Firearms Industry Members Stay Informed of Law, Regulatory Issues


The 13th Annual Firearms Import/Export Conference is under way with a comprehensive agenda designed to help ensure that members of the firearms, ammunition, hunting and shooting sports industry stay informed of and in compliance with the extensive federal laws and regulations governing the import and export of their products. The two-day conference is a joint […]



Firearms Retailers Now Off ‘Operation Choke Point’ Watch List


In a move prompted by NSSF’s work with assistance from the NRA in getting the issue addressed by key members of Congress, the Federal Deposit Insurance Corp. (FDIC) last week reported that firearms retailers are no longer on a watch list of businesses deemed at higher risk for fraud.  The FDIC’s list was compiled as […]



The Growing Diversity of Gun Ownership


Last October, Pennsylvania resident Shaneen Allen was arrested in New Jersey after being pulled over for a minor traffic violation. When the police approached her vehicle, the single mother voluntarily disclosed that she had a gun in her vehicle and had been issued a concealed carry permit in her home state. Since Allen was in […]



Shooting Industry Masters Competition Raises Record-Matching $70,000 for NSSF’s First Shots Program


Year after year, FMG Publications leads the way for a bigger and brighter future for the shooting sports through its Shooting Industry Masters competition. In this year’s 12th annual Masters, held July 18-19 on Florida’s Treasure Coast, a record-matching, all-time high of $70,000 was raised for NSSF’s First Shots program. Included in that $70,000 were […]



NSSF Tries to Respond to New York Times’ Leaden Thinking


A week has passed without word from nary an editor or editorial assistant that the New York Times would deign to publish the within–the-prescribed-word limit letter to the editor we had submitted in response to an editorial that surprised even us for its mistaken assumptions and ridiculous headline. Nonetheless, we feel it is important that […]



For Gun Control Advocates, Exaggeration is Standard Practice


Recently, we wrote a letter to the editor of USA Today to correct inaccuracies in an article about a new Everytown for Gun Safety “study”.  In that study, the team at the Bloomberg-funded Everytown was following in the footsteps of the Brady Campaign to Prevent Gun Violence in willfully misconstruing key facts. At a June […]



NSSF Statement Regarding the Bipartisan Sportmen’s Act


NSSF-SocialMediaSquare NSSF today issued this statement regarding the Bipartisan Sportsmen’s Act, S. 2363, that earlier today, failed to garner the  60 votes needed to move towards final passage: NSSF understands why pro-sportsmen members from both sides of the aisle wanted an opportunity to vote on amendments unique to their respective states. That said, it is disheartening to see […]



Eagles are Soaring


Let’s start with a fact on which both sides in the ongoing debate about traditional lead ammunition can agree. The American bald eagle population is soaring – and not just metaphorically. The removal of bald eagles from the federal list of threatened and Endangered Species list in 2007 is one of the nation’s great conservation success […]



NSSF’s Project ChildSafe Takes Second Annual S.A.F.E Summer into Communities Nationwide


Project ChildSafe, in partnership with NSSF, announces the second annual S.A.F.E Summer campaign, a part of Project ChildSafe’s ongoing program to emphasize the importance of responsible firearm storage — particularly while children are home from school and more likely to be unattended. Each month, Project ChildSafe will recognize and spotlight local leaders nationwide who are […]



Senate Votes to Move Ahead with Bipartisan Sportsmen’s Act


On Monday evening, the United States Senate voted by an overwhelming 82-12 margin to move ahead with consideration of S. 2363, the Bipartisan Sportsmen Act of 2014. We can expect Senators this week to begin debating the most important package of pro-sportsmen’s legislation in a generation. Monday’s vote was just the first. We can expect […]