NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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New Research Tools Provide Insights into the Minds of Firearm Owners

NSSF and Southwick Associates announce new products and services to help the industry develop strong personal connections with target audiences.

Excess Inventory Stifles Profits and Cash Flow

Excess inventory is like unwanted body fat: It’s easy to gain, hard to lose and unhealthy.

Spirit of Shared Benefits Yields Greater Profits for Retailers, Vendors

Smart retailers/vendors start and cultivate relationships by treating reps with first-class respect and open, frequent dialog. You reap what you sow.

Tim Allen Is No Longer the ‘Last Man Standing’

The ABC broadcast network late last week announced it was canceling its second highest rated comedy and Friday night anchor program, “Last Man Standing.”

From the Counter — Nagel’s Gun Shop, San Antonio, Texas

“From the Counter” provides timely industry perspectives from firearm retailers across the country. This month features Nagel’s Gun Shop in San Antonio, Texas.

Defining ‘Long-Range’ and ‘Extended Long-Range’ Shooting

At what distance does long-range shooting begin?

Taking a Closer Look at Youth Firearms Injuries

This week, research will be presented at the Pediatric Academic Societies Meeting examining firearm injuries among youth in 2012. Spoiler alert: the problem is not firearms.

Legal Panel Warns Against Gun Industry Complacency

The storm clouds are on the horizon. That’s the warning from a panel of four legal experts with years of experience representing the firearms industry and defending the Second Amendment.

Who Needs To Know Retailing? Everyone

People who sell merchandise directly to the public are called “retailers.” Their profitability and survival rests with their knowledge of retailing lore.

Oregon Bucks Trends and Grew 2016 Hunter Ranks

Oregon’s woods and wetlands saw a bit more hunter traffic in 2016. Much of the increase came from a welcome reclassification in the way the state sells youth licenses by combining hunting and fishing licenses.

Increase Margins with Firearms Handling Training Programs

A well-designed, comprehensive and strategically implemented firearms handling training program can provide higher margins to a shooting range than any other revenue source.

You May Be Surprised to Know… Hunters Saved Species with the Reintroduction & Management of Wildlife [INFOGRAPHIC]

This infographic can be used to educate the public about hunters' contributions to the restoration of many animal species.

Washington Post Seems to Believe ISIS Propaganda on Buying Guns in U.S.

Not surprisingly, ISIS is wrong about another aspect of how things work in the United States. According to the Washington Post, terrorist propaganda materials argue it is easy to obtain a firearm in the U.S. with no ID and no background check. While the materials make it clear that one cannot walk into a federally […]

High School Trap Team Gets its Yearbook Photo, After Fighting for It

You may have heard the recent story about the trapshooting team at Big Lake High School in Minnesota that was initially excluded from having a photo in the yearbook because their team photo included their equipment, shotguns.

2017 NSSF Boy Scout Grant Program Goes Live

BSA Councils can receive a portion of $100,000 in NSSF-provided grant funds to develop or expand their troop activities in target shooting and marksmanship.

Open Letter from Recreational Industry Executives on ‘Keeping the GREAT in the Great Outdoors’

More than 100 outdoor recreation industry leaders were signatories on an open letter published yesterday that applauded the government's emphasis on outdoor recreation opportunities on federal lands.

Our Continuing Efforts to Help Prevent Suicide by Firearm

The key message is that suicide is preventable.

NSSF Spring 2017 Shooting Sports Fantasy Camp Gets Big Thumbs Up

NSSF’s second Shooting Sports Fantasy camp focused specifically on the trending action shooting sport of 3-Gun, with seven of today’s top professional shooters guiding 30 students through the ins and outs of the competition genre and honing fine-level firearms handling skills.

Florida’s Shooters World Earns NSSF Five-Star Range Rating

NSSF has recognized Shooters World with the association’s Five-Star range rating.

You May Be Surprised to Know … Hunters Support & Respect Regulations [INFOGRAPHIC]

According to NSSF industry research, nearly 80 percent of today’s population approves of legal hunting, yet misunderstanding of hunting and hunters persists.