NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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5 Things You May Be Surprised to Know about Hunting…


Recognizing that the connection between hunting and conservation can seem counterintuitive, NSSF has developed a series of infographics to help the public, particularly non-hunters, better understand hunting and hunters.



Gorsuch Sticks to His Guns, Proves His Legal Acumen and Affirms Heller


Judge Neil Gorsuch gave America a glimpse of the sort of Supreme Court justice he would be, in his testimony during his confirmation hearings before the Senate Judiciary Committee this week.



Tennessee State Lawmakers Meet NSSF Members


NSSF members met with more than 40 Tennessee state legislators at a reception in Nashville Wednesday and were reassured that the Volunteer State is open for business with the firearms industry.



Profit Versus Cash Flow: What’s More Important?


Retailers generally agree that profit is their single most important commodity. Without profit a business dies rather quickly. That said, of equal importance is positive cash flow. The difference between the two? Bad cash flow will close a business quicker than bad profits. In simplest terms, cash flow refers to the amount of available cash […]



Unintentional Firearms Fatalities Fall 17 Percent


The National Safety Council’s “Injury Facts—2017 Edition” shows that the number of fatal firearms accidents dropped 17 percent from 2014 to 2015 to 489, the lowest total since record-keeping began in 1903.



Judge Neil Gorsuch Is the Justice We Need


Judge Neil Gorsuch heads to Capitol Hill this week as President Trump’s nominee to be the next associate justice on the Supreme Court. He’ll testify before the Senate Judiciary Committee in three days of hearings.



Hearing Protection Act Critics are Suppressing Facts and Common Sense


Attaching a suppressor to a firearm is supposed to deaden the noise. But just the thought of threading one onto a barrel seems to be suppressing the appreciation of facts and common sense in anti-gun circles.



Your Security System—Get Professional Help


A successful security program demands deep insight into the current threat landscape. It also requires a strategic approach to managing the cost and complexity of the security technologies respective to your challenges. But with the wide variety of current and emerging security threats that exist, FFLs who attempt to design their own physical security system […]



Gorsuch Receives ABA’s Highest Rating for Supreme Court


The American Bar Association (ABA) last week gave Judge Neil Gorsuch its highest rating for judicial nominees.



From the Counter: Thriving in the Post-Election Retail Year – Part III


50-plus days into the Trump Administration, the shooting sports industry’s political dynamic has clearly changed. Retailers that experienced buying in the past are finding competing in an altered selling environment requires more planning and forward thinking to maintain a consistent bottom line. This column is the third of the four-part series, “From the Counter,” providing […]



NSSF Members Visit Georgia State Capitol


NSSF today held its first Firearms Industry Day at the Georgia state Capitol in Atlanta where industry leaders representing firearm manufacturers, distributors and retailers were privileged to meet with Gov. Nathan Deal and Lt. Gov. Casey Cagle.



New Attorney General Emphasizes Enforcement of Current Laws


Last week Attorney General Jeff Sessions provided further assurance that NSSF was right for supporting his nomination and advocating for his confirmation as head of the Trump Administration’s Justice Department.



Registration Open for NSSF Industry Summit in Austin, Texas


Registration is now open for NSSF's 2017 Industry Summit, set for June 5-7 in Austin, Texas.



From the Counter: Thriving in the Post-Election Retail Year – Part II


­­­­­ Five weeks into the Trump Administration, it’s clear the shooting sports industry is fully immersed in a changing political dynamic. Retailers that experienced panic buying in the past are hitting the reset button to compete in an altered selling environment, one that demands more planning and forward thinking to maintain a consistent bottom line. […]



Secretary Zinke Downs Last-Minute Lead Ban; Preserves Sportsmen’s Ability to Participate in Traditions


Secretary Zinke, just hours into his first day on the job, took swift action in scrapping the ban on lead by hunters and anglers in outdoor recreation that was passed on the final full day by the Obama administration.



NSSF Praises Senate Confirmation of Ryan Zinke as Secretary of the Interior


Ryan Zinke, a former U.S. Representative (R-Mont.), was confirmed by the Senate in a 68-31 vote today.



Choosing a Recording System for Your Security Cameras


All security cameras require a central video recorder to transmit and archive the footage captured. DVRs (digital video recorders) evolved from the older VCR models, while NVRs (network video recorders) represent the next step in the evolution of video recording technology. Here's a side-by-side look at how DVRs and NVRs compare.



U.S. Sen. John Cornyn Introduces NSSF-Backed National Concealed Carry Reciprocity Bill


U.S. Sen. John Cornyn (R-Texas) has introduced the NSSF-supported Constitutional Concealed Carry Reciprocity Act (S. 446).



Memo to Gov. Hickenlooper: Help Colorado Economy by Reversing Some Gun-Control Policies


Colorado could benefit by scrapping the gun control policies that have already cost the state millions of dollars in revenue.



Rotary International Tells Clubs to Drop their Guns


It came as a surprise to learn that the 18-member Rotary International (RI) board recently decided to address a “lack of clarity" around RI’s firearm policy.