NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Education

University Research Highlights Loss Prevention Trends


When answering questions about retail loss prevention trends, I often refer to some university research I’ve found invaluable in learning about the subject and in creating remedies.



Recognize National Safety Month by Using NSSF Firearm Safety Resources


With June designated National Safety Month, now is a good time to communicate firearm safety messages to your customers using NSSF's many firearm safety resources.



Oakland County Provides Huge Support for Project ChildSafe


Thirty law enforcement agencies from Oakland County, Michigan turned out in force to support NSSF’s Project ChildSafe program and responsible firearms ownership.



Project ChildSafe ‘Own It? Respect It. Secure It.’ Initiative Hits 1,000 Industry Supporters


1,000 COMPANIES AND ORGANIZATIONS ON BOARD When the firearms industry’s Project ChildSafe program launched its “Own It? Respect It. Secure It.” initiative eight months ago, industry companies and organizations were encouraged to use the power of their outreach to remind gun owners to securely store their firearms when not in use to help prevent access […]



Eagle Population Stronger than Ever, But Stories of Individual Birds Make Situation Look Dire


Anti-hunting groups manipulate isolated deaths of America’s symbol to pull on people’s heartstrings. However, in reality, the bald eagle population within the U.S has never been healthier.



Retailer Education Seminars Starting Soon


Despite the record snowfalls in the areas surrounding NSSF’s offices in Newtown, Connecticut, the calendar does tell us spring is just a few short weeks away. That means NSSF will be kicking off the first of a dozen Retailer Education Seminars around the country. These invaluable compliance-oriented sessions provide retailers and range owners across the […]



Show Your Commitment to Responsible Firearm Ownership – Help NSSF’s Project ChildSafe Reach 1,000 Company and Organizational Supporters at SHOT Show


As the industry’s signature program on firearm safety and responsibility, NSSF’s Project ChildSafe will once again have a visible presence at this year’s SHOT Show in Las Vegas.



Building on the Customers You Have


One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



Hunting Works for America Expands to Include Oregon


Hunting Works For Oregon, our tenth state chapter, was formed with the hope that we can educate people and legislators about the importance of hunters and the money they spend.



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]



INFOGRAPHIC: Venison Donations Provide 11 Million Meals to Less Fortunate


When you’re passing the turkey and stuffing around the Thanksgiving dinner table, here’s a story to tell — one that would not be possible without the thoughtfulness and generosity of hunters. This infographic from NSSF shows that 11 million meals are provided annually to the less fortunate through donations of venison by hunters. Nearly 2.8 million […]



Violent Crime Rate Continues to Drop & Public Believes Having a Gun in the Home Makes it Safer – Spread the News


13violentcrimeoffensefigure-01 The FBI released its annual Crime in the United States report on Monday revealing that the country in 2013 saw the violent crime rate fall another 5.1 percent from the previous year, so it is now at its lowest since 1978.



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



Special Featured Speaker Announced for 2015 SHOT Show University


The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



Fall is the Time for First Shots Shotguns


What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”


One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Being a Gun Control Advocate Means Never Having to Say You’re Wrong


Although the ban is no longer in place, the media, politicians and anti-gun activists continue to promulgate the term “assault weapon” for what the industry calls the “modern sporting rifle” (MSR.) MSRs are one of the most popular firearms in America, with more than 8.5 million now owned by our citizens.



Responsible Persons


When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.