NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



Connecticut State Police and NSSF to Promote Firearm Safety at The Big E


At the Eastern States Exposition, Connecticut State Police and the National Shooting Sports Foundation (NSSF) will work cooperatively to encourage firearm owners to securely store their firearms when not in use to help prevent accidents, misuse and theft. Through NSSF’s Project ChildSafe program, state police will distribute free gun locks, safety literature and child safety […]



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports


Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Import/Export Conference Helps Firearms Industry Members Stay Informed of Law, Regulatory Issues


The 13th Annual Firearms Import/Export Conference is under way with a comprehensive agenda designed to help ensure that members of the firearms, ammunition, hunting and shooting sports industry stay informed of and in compliance with the extensive federal laws and regulations governing the import and export of their products. The two-day conference is a joint […]



Eagles are Soaring


Let’s start with a fact on which both sides in the ongoing debate about traditional lead ammunition can agree. The American bald eagle population is soaring – and not just metaphorically. The removal of bald eagles from the federal list of threatened and Endangered Species list in 2007 is one of the nation’s great conservation success […]



NSSF’s Project ChildSafe Takes Second Annual S.A.F.E Summer into Communities Nationwide


Project ChildSafe, in partnership with NSSF, announces the second annual S.A.F.E Summer campaign, a part of Project ChildSafe’s ongoing program to emphasize the importance of responsible firearm storage — particularly while children are home from school and more likely to be unattended. Each month, Project ChildSafe will recognize and spotlight local leaders nationwide who are […]



Chicago’s Mayor Knows How to Play Hard Ball


The Chicago City Council with great reluctance in the last full week of June ended its long-standing prohibition and approved an ordinance intended to satisfy a federal court order to allow firearms retailers to open within the city limits. Mayor Rahm Emmanuel made certain that the regulations were written to be extensive, rigid and difficult […]



NSSF Statement on U.S. Fish and Wildlife Service Study on Traditional Ammunition and Bald Eagles


The U.S. Fish and Wildlife Service has made available a preview of a new study regarding traditional ammunition and mortality of bald eagles in the upper Midwest that has led to news stories misleading the public into thinking the use of traditional ammunition containing lead components is having a population-level impact on bald eagles. That […]



Exposed: The Humane Society of the United States’ Anti-Hunting Playbook


The California Department of Fish and Wildlife has  announced that it will be holding its second  public workshop on June 3 to discuss the implementation of California’s new lead ammunition ban, signed into law last year by Gov. Jerry Brown after being championed by the Governor’s personal dog walker and Humane Society lobbyist. While this […]



Retailer Education Seminars Scheduled for June In Illinois, Indiana


There are two NSSF Retailer Education Seminars scheduled in June. First on June 24 at the Parke Regency Hotel & Conference Center, 1413 Leslie Drive in Bloomington, Illinois, then at the Hilton Indianapolis North, 8181 E Shadeland Ave., in Indianapolis, Indiana on June 26. Both seminars are scheduled from 1 to 5 p.m. All firearms retailers in […]



Jonah Berger, Best-Selling Author of ‘Contagious: Why Things Catch On,’ to Speak at NSSF Industry Summit


What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? At NSSF’s 2014 Industry Summit, Jonah Berger will explain why certain products get more word of mouth than others and why certain online content goes viral. Berger explains the key emotional […]



Project ChildSafe Gains 500 Supporter Organizations


Firearm industry program distributes free safety kits in 47 states since January NSSF announced today that more than 500 retailers, sporting clubs and conservation organizations have signed on to support its Project ChildSafe program and promote the message of “Own It? Respect It. Secure It.” to help prevent firearm accidents. “Reaching 500 supporter organizations for […]



How the Firearms Industry Leads the Way on Gun Safety And What the Anti-Gun Activists Won’t Acknowledge


Recently, an acquaintance encountered a church member in the Washington, D.C. area handing out material advocating the need to end “straw purchases” of firearms – the term that describes when someone who is not prohibited buys a firearm on behalf of someone who is.  He struck up a conversation with the person, who went on […]



2014 NSSF Industry Summit Keynote Speaker: Jeremy Gutsche


Innovation expert and founder of TrendHunter.com Over the past few years, Jeremy Gutsche has spoken to 150,000 people at more than 200 events, making him one of the most sought-after speakers on the planet. Gutsche is the founder of TrendHunter.com, the largest, most influential, most updated collection of cutting-edge ideas anywhere. He relentlessly tracks and […]



Smith & Wesson Becomes Gold Sponsor of NSSF Industry Summit


Smith & Wesson has stepped up to become a Gold Sponsor of the NSSF Industry Summit, the National Shooting Sports Foundation announced. The 2014 edition of the Industry Summit will take place June 9-11 in Springfield, Mass., the city where Smith & Wesson maintains its headquarters and manufacturing facilities. “We are very pleased to have […]



Orders for NSSF Safety Education Materials Skyrocket in 2013, Top 3.6 Million


Demand for the National Shooting Sports Foundation’s safety and education materials skyrocketed in 2013, with more than 3.6 million safety literature items and safety DVDs being ordered, an increase of 47 percent compared to 2012. Orders for NSSF’s popular educational brochure “Firearms Safety Depends on You” reached 2 million in 2013, while orders for another […]



Chicago, Detroit and Flint Campaign Targets Illegal Gun Purchases


As part of its multi-year, ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation is reminding the public in and around the cities of Chicago, as well as Detroit and Flint, Mich., that stiff penalties are in place for individuals convicted of such purchases. Billboard advertisements for the […]