NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
Search NSSF


Retailer Seminar Reveals a New Path to Profits: Airguns

Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]

Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar

I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]

Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University

If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.

NSSF-AFSP Suicide Prevention Partnership

A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.

Jared Sloane Newest Addition to SHOT Show University Speaker Lineup

When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]

Special ATF Session Added to 2016 Firearms Retail Security Conference

As security technology increases, so does the number of ways criminals find to defeat those measures. It’s crucial that today’s firearms retailers understand how, when, where and what types of crimes are being perpetrated today and the measures they can put in place to ensure their employees, customers, inventory, data and other sensitive items stay […]

Range Consultant Expert Ed Santos Joins 2017 SHOT Show University Speaker Lineup

Recognized threat management specialist and renowned author Ed Santos will present “Increase Margins Through Training” at the 2017 SHOT Show University.

NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference

Firearms Retailer Security Conference provides comprehensive compilation of information and references and the opportunity to hear from security industry experts and solution providers.

Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University

A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”

NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource

  nssf.org To: ALL MEDIA For immediate release June 7, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid […]

Wildlife Needs Hunters and Shooters to Thrive

Yes, “We built that,” but the work is far from over. Here’s how you can do your part to secure our heritage and lifestyle for the next generation Healthy wildlife populations and habitat ARE NOT a product of nature. That’s a fairly bold and rather counter-intuitive statement, but in an era of threatened natural resources […]

Giving a Firearm as a Gift? Some Reminders from NSSF

The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]

Retail Compliance Expert Kevin McKown Added to 2016 SHOT Show Speaker Lineup

Veteran retail compliance expert Kevin McKown will be joining our impressive roster of speakers presenting at the 2016 SHOT Show University.

E-Commerce Legal Expert Sean Connolly Joins 2016 SHOT Show University Roster

Attorney Sean Connolly of the law firm Kutak Rock LLP will be presenting the session “Legal Aspects of E-Commerce,” part of the Veteran Retailer learning track at the 2016 SHOT Show University.

Legal Expert Joseph Kavan to Speak at 2016 SHOT Show University

A part of SHOT Show University’s newest learning track, “Range Development,” attorney Joseph Kavan will be headlining the session “Shooting Range Formation and Operation.”

2016 SHOT Show Retailer Seminar — From Boss to Leader

“Leadership Development Forum,” one of the 18 Retailer Seminar sessions taking place during the 2016 SHOT Show, will help firearm retailers understand the qualities that make a leader.

Retailer Seminars — Avoiding Common Pitfalls of an ATF Inspection

We learn from our mistakes, but in many situations it’s far better to know where certain obstacles and pitfalls are ahead of time so that you can have a plan in place to avoid them — like an ATF inspection.

2016 SHOT Show Retailer Seminar — Staying Ahead of the Bad Guys

Is it time for you to reevaluate your store’s security? Are you unsure what tools are right for your business? Then I strongly recommend you attend this SHOT Show Retailer Seminar.

2016 SHOT Show Retailer Seminars — Don’t Miss the NICS Town Hall Meeting!

With the New NICS E-Check 2.0 now set to debut in January, NSSF is encouraging all retailers to attend the 2016 SHOT Show Retail Seminar entitled “FBI/NICS Retailer Town Hall Meeting.”

INFOGRAPHIC: Venison Donations Provide 11 Million Meals to Less Fortunate

When you’re gathering with family and friends this holiday season, here’s a story to tell — one that would not be possible without the thoughtfulness and generosity of hunters. This infographic from NSSF shows that 11 million meals are provided annually to the less fortunate through donations of venison by hunters. Nearly 2.8 million pounds of […]