NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others. What better way to do that than to make a gift of a firearm to a family member, close friend or relative? The first thing to […]



INFOGRAPHIC: Venison Donations Provide 11 Million Meals to Less Fortunate


When you’re passing the turkey and stuffing around the Thanksgiving dinner table, here’s a story to tell — one that would not be possible without the thoughtfulness and generosity of hunters. This infographic from NSSF shows that 11 million meals are provided annually to the less fortunate through donations of venison by hunters. Nearly 2.8 million […]



Violent Crime Rate Continues to Drop & Public Believes Having a Gun in the Home Makes it Safer – Spread the News


13violentcrimeoffensefigure-01 The FBI released its annual Crime in the United States report on Monday revealing that the country in 2013 saw the violent crime rate fall another 5.1 percent from the previous year, so it is now at its lowest since 1978.



Co-op Advertising—Dollars for the Asking


Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It


Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



Special Featured Speaker Announced for 2015 SHOT Show University


The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



Fall is the Time for First Shots Shotguns


What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”


One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Merchandising—The Supermarket Approach


“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Being a Gun Control Advocate Means Never Having to Say You’re Wrong


Although the ban is no longer in place, the media, politicians and anti-gun activists continue to promulgate the term “assault weapon” for what the industry calls the “modern sporting rifle” (MSR.) MSRs are one of the most popular firearms in America, with more than 8.5 million now owned by our citizens.



Responsible Persons


When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.



Retailers Seminars an Invaluable Presence at Home, SHOT Show


Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators.



The 4 ‘Ps’ of Marketing (And One to Grow On)


The standard definition of marketing is to put the right product in the right place at the right price at the right time.



Personal Firearms and Your FFL Business Site


One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



Connecticut State Police and NSSF to Promote Firearm Safety at The Big E


At the Eastern States Exposition, Connecticut State Police and the National Shooting Sports Foundation (NSSF) will work cooperatively to encourage firearm owners to securely store their firearms when not in use to help prevent accidents, misuse and theft. Through NSSF’s Project ChildSafe program, state police will distribute free gun locks, safety literature and child safety […]



5 Need to Know Retailing Financial Concepts


While you don’t have to be an accountant to be a retailer, it doesn’t hurt to have an understanding of some key financial tools. Here are some of the most important to keep in mind. 1. Cost of Goods Sold The cost of goods sold (COGS) is what it costs you to stock items. That […]



NSSF Members Amplify the ‘Own It? Respect It. Secure It.’ Initiative


In June, the National Shooting Sports Foundation unveiled the “Own It? Respect It. Secure It.” initiativeto amplify our industry’s long-standing commitment to firearm safety and build upon decades of successful public outreach and education. We have worked tirelessly to provide firearm owners with educational resources and safety kits that help prevent accidents and unauthorized access […]



Reagan National Airport Says No to Public Service Ads Deemed OK at 5 Other Airports


Project ChildSafe is About Safety, Not Politics – and Yet … Project ChildSafe, run by the National Shooting Sports Foundation, is the firearms industry’s longstanding program to promote safe firearms storage. Since 2003, Project ChildSafe has partnered with law enforcement agencies in all 50 states to distribute more than 36 million safety kits, including cable-style […]



Retailers and Vendors—Profit Partners


As a firearms retailer, you count on continuous services from your vendors. Indeed, today’s vendors need to be your business partners. Having said that, the street goes both ways. You as a retailer also need to be your vendors’ partner. Let’s start with the retailer side of the coin. Retailers should expect vendor sales reps […]



Import/Export Conference Helps Firearms Industry Members Stay Informed of Law, Regulatory Issues


The 13th Annual Firearms Import/Export Conference is under way with a comprehensive agenda designed to help ensure that members of the firearms, ammunition, hunting and shooting sports industry stay informed of and in compliance with the extensive federal laws and regulations governing the import and export of their products. The two-day conference is a joint […]