NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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Education

NICS Expert Joann Garrison to Teach 2017 SHOT Show Retailer Seminar


If our 24/7 Retailer Hotline is any indication, questions about NICS compliance and processes can crop up at any time. This has been especially since the launch of the New NICS late in the summer of 2016, and one of the primary reasons we asked Joann Garrison to teach the Retailer Seminar “Ask the FBI/NICS.” […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales


Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Retailer Seminar on Technology Trends is Must-Attend at 2017 SHOT Show


More and more FFLs are relying on advanced technologies to help manage their inventories, organize range reservations, screen employees, process payments and other day-to-day tasks. They’re also increasingly using technology to stay ATF compliant and secure through the use of electronic bound books, e-4473 forms and other firearms record-keeping chores. To help you keep abreast […]



Giving a Firearm as a Gift? Some Reminders from NSSF


The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others.



Retailer Seminar on Export Compliance Helps Pave the Way for Expansion


Whether you’re an experienced exporter or just starting to explore this option as a way to expand your business profile, you already know there are myriad laws and regulations to deal with. Our 2017 SHOT Show Retailer Seminar “Export Compliance Basics” was specifically designed to simplify that complex maze and help you stay compliant. This […]



Calling All Law Enforcement: Special Use-of-Force Seminar Added to 2017 SHOT Show


I’m pleased to announce that as part of our continuing efforts to expand the educational offerings for law enforcement and military personnel attending the SHOT Show, NSSF will be co-sponsoring the National Tactical Officers Association’s (NTOA’s) one-day Legal and Use-of-Force Seminar. This special event is being held Monday, January 16, the day before the start of […]



British Firearms Trade Expert John Batley to Host Import/Export Seminar at 2017 SHOT Show


For anyone in our industry currently working with Great Britain on exporting or importing firearms, as well as those exploring the possibility of working with this exciting market, our Retailer Seminar “Guidance on U.K./U.S. Legislation and Explanation of U.K. Firearms Legislation” is one you will not want to miss. This is the first time we’ve […]



Marketing Innovator Gerry Katz Joins Executive Management Seminar Speaker Lineup at 2017 SHOT Show


We have just received news that Gerry Katz, one of the most well-regarded marketing minds in America today, has agreed to speak at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Currently serving as vice chairman of Waltham, Massachusetts-based Applied Marketing Science, Katz is a recognized authority in the areas of innovation, new […]



Retailer Seminar Reveals a New Path to Profits: Airguns


Airguns have received an injection of consumer enthusiasm in recent years, and the good news for firearms retailers is that this niche product can produce some wonderful margins—if you know how to stock and sell them. Stephen Archer knows how, and he’s going to pass on his secrets to you in the 2017 SHOT Show […]



Branding Expert Ken Schmidt is Keynote Speaker at 2017 SHOT Show Executive Management Seminar


I am pleased to announce that Ken Schmidt, former Director of Communications for the iconic motorcycle brand Harley-Davidson, will be hosting the keynote presentation at SHOT Show’s newest educational forum, our 2017 Executive Management Seminar. Schmidt first began working with Harley-Davidson in 1985, a time when the maker was struggling to remain relevant. With Schmidt’s […]



Champion Shooter Julie Golob Takes on Social Media in 2017 SHOT Show Retailer Seminar


If you’ve been involved in the firearms industry or shooting sports for as little as a day, you’ve undoubtedly heard of Julie Golob. One of the most accomplished professional shooters in the world, with more than 120 championship titles in international, national and regional marksmanship competitions across seven different shooting disciplines, she is also a veteran […]



Marketing Guru Dan Coates to Share Insights at 2017 SHOT Show University


If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.



NSSF-AFSP Suicide Prevention Partnership


A first-of-its-kind national plan to build and implement public education resources for firearms retailers, shooting ranges and the firearms-owning community about suicide prevention and firearms.



Jared Sloane Newest Addition to SHOT Show University Speaker Lineup


When it comes to shooting ranges, the idea of “build it and they will come” isn’t the savviest way to go. Nor is it a way to keep money flowing in to pay for staff, range maintenance or to keep the lights on. Like anything else, you must reach out and find new customers, turning […]



Special ATF Session Added to 2016 Firearms Retail Security Conference


As security technology increases, so does the number of ways criminals find to defeat those measures. It’s crucial that today’s firearms retailers understand how, when, where and what types of crimes are being perpetrated today and the measures they can put in place to ensure their employees, customers, inventory, data and other sensitive items stay […]



Range Consultant Expert Ed Santos Joins 2017 SHOT Show University Speaker Lineup


Recognized threat management specialist and renowned author Ed Santos will present “Increase Margins Through Training” at the 2017 SHOT Show University.



NSSF Announces Speaker Lineup for 2016 Firearms Retailer Security Conference


Firearms Retailer Security Conference provides comprehensive compilation of information and references and the opportunity to hear from security industry experts and solution providers.



Customer Experience Expert Nancy Friedman to Kick-Off 2017 SHOT Show University


A noted customer experience expert, speaker Nancy Friedman will be kicking off 2017 SHOT Show University with her presentation “Seven Traits of Successful Leadership.”



NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource


  nssf.org To: ALL MEDIA For immediate release June 7, 2016 For more information contact: Bill Brassard 203-426-1320 NSSF Partners with Orchid Advisors to Form New Online Compliance, Business Education Resource NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry’s trade association, is pleased to announce that it has partnered with Orchid […]



Wildlife Needs Hunters and Shooters to Thrive


Yes, “We built that,” but the work is far from over. Here’s how you can do your part to secure our heritage and lifestyle for the next generation Healthy wildlife populations and habitat ARE NOT a product of nature. That’s a fairly bold and rather counter-intuitive statement, but in an era of threatened natural resources […]