NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

Co-op Advertising—Dollars for the Asking

Co-op advertising allows you to advertise and promote your store and/or range and have a manufacturer pay for part of that cost.



Working On Your Business, Not In It

Having employees who can handle the things you used to have to do can give you a sense of freedom. However, with that freedom comes a completely different responsibility of being a manager.



2014 Shooting Sports Participation Report Now Available

The 2014 edition of the National Sporting Goods Association (NSGA) Shooting Sports Participation report is now available for purchase.



Colorado Governor Hickenlooper’s Greatest Hits

Unfortunately for Governor Hickenlooper, this crass apology is too little, too late and his 180-degree policy reversal does not cast him in a favorable light with Colorado voters.



Americans Say ‘Gun Violence’ is Criminal Justice, Not Public Health Issue, National Poll Finds

More than eight out of ten Americans say that the misuse of guns in violent crimes is a matter for the criminal justice system, not a public health issue, and that the Centers for Disease Control (CDC) should not spend resources on the study of “gun violence” but instead concentrate on viruses and disease.



Special Featured Speaker Announced for 2015 SHOT Show University

The National Shooting Sports Foundation is pleased to announce that renowned former U.S. Marine fighter pilot instructor Patrick “Lips” Houlahan will be the featured speaker for the closing session of this year’s SHOT Show University (SSU).



New York Times Fails in Reading Comprehension

Recently, the New York Times published an article, “FBI Confirms a Sharp Rise in Mass Shootings Since 2000.” If this were actually the case, it may have been newsworthy. Unfortunately for Times readers, even the headline was wrong.



Fall is the Time for First Shots Shotguns

What you can do is seize this downtime as an opportunity to develop new business. One of the best ways to do that, particularly for clay target ranges, is to host an NSSF First Shots event.



Turn Rate—A Firearm Retailer’s Best Friend for Getting Inventory “Right”

One of the September’s blogs here talked briefly about inventory turnover and turn rate. Turnover is the rate at which you sell the products in your inventory.



Julie Golob Lends Her Support for NSSF’s #GUNVOTE Initiative

Professional competitive shooter Julie Golob is encouraging all shooting sports enthusiasts and gun owners to inform themselves about the issues and to #GUNVOTE this Nov. 4. The winner of numerous championships, Julie is a veteran of the U.S. Army Marksmanship Unit and now shoots for Team Smith & Wesson and Team Benelli, among other activities. […]



Merchandising—The Supermarket Approach

“Oh, I want that. And that. And that. And that one, too!” That’s merchandising—successful merchandising at that. It’s the retailer art of putting out the goods in such a way that every customer who walks through the door has that “I want that” experience (hopefully several times over).



Being a Gun Control Advocate Means Never Having to Say You’re Wrong

Although the ban is no longer in place, the media, politicians and anti-gun activists continue to promulgate the term “assault weapon” for what the industry calls the “modern sporting rifle” (MSR.) MSRs are one of the most popular firearms in America, with more than 8.5 million now owned by our citizens.



Responsible Persons

When our NSSF ATF compliance consultants visit retailers, they always need to know who the “responsible person/s” of record is/are.



Retailers Seminars an Invaluable Presence at Home, SHOT Show

Always a sell-out, SHOT Show University is the SHOT Show’s premier event for retailers and range operators.



In Sickness and in Health: A Tale of Two Eagle Studies

Two studies of lead levels in eagles were released in recent weeks. A quick look at both studies shows the importance of asking the right questions and not assuming to already know the answers.



The 4 ‘Ps’ of Marketing (And One to Grow On)

The standard definition of marketing is to put the right product in the right place at the right price at the right time.



“Don’t Lie for the Other Guy” is a Tool Box for Retailers, Not a Hammer to be Used Against Them

We will not be silent if we see the efforts of an anti-gun organization to make the “Don’t Lie for the Other Guy” appear to be something it could never be.



INFOGRAPHIC: The Changing Face of Today’s Target Shooter

A new infographic issued by the National Shooting Sports Foundation tells the story, at a glance, of the growing number of new target shooting enthusiasts and how they’re surprisingly different from established shooters.



Personal Firearms and Your FFL Business Site

One question frequently asked by retailers is how to account for firearms on their premises that are personally owned and not for sale.



Traditional Ammunition Ban to Cause Shortages, Price Spikes

The National Shooting Sports Foundation (NSSF) today released a new report demonstrating the negative effects that the State of California’s ban on the use of traditional lead ammunition in hunting will have on hunters, the state’s economy and wildlife conservation. That report, commissioned by NSSF on behalf of the firearms and ammunition industry, was presented today at a public hearing of the Wildlife Resource Committee of the California Fish and Game Commission.