NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

Give the Gift of Safety this Holiday Season

This holiday season, $2 can buy the important gift of firearms safety. Two dollars is all it takes to help put a gun lock in someone’s hands so firearms can be securely stored.



Sheriff Clarke Will Attend 2015 SHOT Show

Milwaukee County Sheriff David A. Clarke, Jr., will be attending the 2015 SHOT Show in Las Vegas this coming January.



Shhhh. Secret Group of State Legislators Meets in Washington This Week to Plan Anti-Gun Agenda. Mum’s the Word.

American State Legislators for Gun Violence Prevention which claims to be non-partisan, will work to push new gun restrictions at the state level. But the coalition has one major problem – they will not let anyone know who they are.



Consolidated and Further Continuing Appropriations Act

The National Shooting Sports Foundation supports the Consolidated and Further Continuing Appropriations Act for FY15 and strongly encourages a Yes vote. While no bill is perfect, the NSSF supports this legislation because it protects the rights of hunters and sportsmen, not Washington bureaucrats, to choose the ammunition they want for hunting and target shooting, by […]



Senate Democrats Poised To Make a Big Mistake

Senate Democrats really want to go out with a bang. Some news outlets are reporting that Majority Leader Reid is going to make a last ditch effort to confirm President Obama’s nominee for Surgeon General, Dr. Vivek Murthy.



U.S. Sportsmen’s Alliance Named Silver Sponsor of 2015 NSSF Industry Summit

The NSSF is pleased to announce that U.S. Sportsmen’s Alliance has signed on as a Silver Sponsor of NSSF’s 2015 Industry Summit.



Building on the Customers You Have

One of the most important questions that retailers should ask themselves is, “Who are my customers?” Learning what, how and why they buy can improve your profitability and expand your customer base.



Hunting Works for America Expands to Include Oregon

Hunting Works For Oregon, our tenth state chapter, was formed with the hope that we can educate people and legislators about the importance of hunters and the money they spend.



The Humane Society of the United States is Not Your Local Animal Shelter

HSUS is a shady, anti-hunting, anti-agriculture attack group that preys on the public’s sympathy for pets and other animals in a deceptive ploy to advance its own extremist agenda.



Anti-gun Group Plans to Waste Money Again in 2016 Elections

The gun control Super PAC, Americans for Responsible Solutions (ARS), run by former Congresswoman Gabrielle Giffords,  spent almost $11 million on this year’s mid-term elections with very little to show for it. The group expended over $2 million – more than they spent on any other race – to protect Giffords’ former Congressional seat, which […]



NSSF Statement on Jay Leno Cancellation of SHOT Show Appearance

We are clearly disappointed by Jay Leno’s decision not to perform at the 2015 SHOT Show State of the Industry Dinner. He unilaterally cancelled his promised appearance due to pressure from the anti-gun lobby, which included false statements about our industry and its commitment to genuine firearms safety, which we attempted to personally correct with […]



Gift Cards—’Tis the Season

With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Violent Crime Rate Continues to Drop & Public Believes Having a Gun in the Home Makes it Safer – Spread the News

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The FBI released its annual Crime in the United States report on Monday revealing that the country in 2013 saw the violent crime rate fall another 5.1 percent from the previous year, so it is now at its lowest since 1978.



Hiring Holiday Help

Do you have enough staff to deal with heavier than normal foot traffic? Do you have enough staff willing to work extra hours as you capitalize on this busy and (hopefully) profitable season?



Thank You to All #GUNVOTE Supporters

We would like to thank all of those companies and individuals who supported the effort and participated in sharing our information with customers, friends and family and went to the polls to #GUNVOTE.



2015 SHOT Show Registration Continues at Fast Pace

The NSSF is urging all members of the firearms industry to complete their registration to attend the 2015 SHOT Show now and to take advantage of the significant savings offered to NSSF members during registration.



Anti-Gun Money Fuels Pro-Gun Voters

With mid-term elections now nearly upon us, candidates, activists and third party groups are scrambling to make their opinions heard by voters before the polls open on Nov. 4.



The Better Surgeon General is the (Acting) One We Have Now

Not only does America deserves better, it currently has better in the form of the acting surgeon general, Dr. Boris D. Lushniak, who has outstanding credentials to help manage America’s response to this or any other potential epidemiologic emergency.



Beating the “I Need to Think About it” Customer Response

The first thing retail sales people should realize when faced with the “I need to think about it and I’ll be back” response is that the vast majority of those customers will not think about it.



Instruction for Novice Target Shooters from Top Shot Champion, Chris Cheng

NSSF has released the first two videos in a new series hosted by Top Shot Season 4 Champion Chris Cheng titled, “Handgun 101 with Top Shot Champion Chris Cheng.”