NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

Active Shooter? Biased Media

The shots fired at Ohio State University came from the Ohio State police officer who was responding to a report of a gas leak when he came upon the horrific scene of a knife-wielding attacker [or an attacker wielding a butcher knife], who expressed terrorist sympathies on-line.



Hand-Carrying Your Exhibit Firearms to SHOT Show? What You Need to Know

There are two ways for exhibitors to get their display firearms onto the show floor. For those exhibitors displaying more than 15 firearms, you’ll want to use the freight shipment method. Simply go to shotshow.org, click on the “Exhibitor” dropdown menu, choose “Exhibitor Resource Center” and scroll down to section “Firearms Policies” for a full […]



Retailer Seminar Shows How Understanding Customer Segments is Key to Better Sales

Your customers are each as different from one another as can be. Yet, as humans, groups of us tend to buy in similar manners. Understanding those groups—or customer “segments”—is crucial to setting and meeting store performance goals. As most of you know, NSSF spends significant time researching the ins and outs of our firearms industry. […]



Much Ado about Nearly Nothing in the End: The Obama Administration’s Smart Gun Saga

A completely predictable thing happened on the way to the Obama administration’s political promise to support the development of “Smart Gun” technology .



Retailer Seminar on Technology Trends is Must-Attend at 2017 SHOT Show

More and more FFLs are relying on advanced technologies to help manage their inventories, organize range reservations, screen employees, process payments and other day-to-day tasks. They’re also increasingly using technology to stay ATF compliant and secure through the use of electronic bound books, e-4473 forms and other firearms record-keeping chores. To help you keep abreast […]



Giving a Firearm as a Gift? Some Reminders from NSSF

The holidays are just around the corner. As hunters, shooters, collectors or just plain plinkers, it’s a natural instinct to want to share our enjoyment of firearms with others.



Gift Cards—’Tis the Season

With the winter holidays approaching at a rapid pace, gift buying is about to be in full swing. Gift cards solve a lot of issues for a lot of people, but especially for people who are not “gun people.”



Gun Control Advocates Always Want to Write the Industry’s Premature Obituary

Gun control groups are trying to minimize the size of the gun-owning American public as a way to make the adoption of more laws and regulations appear more likely or even inevitable.