NSSF is the trade association for America's firearms industry.
Our mission: To promote, protect and preserve hunting and the shooting sports.
NSSF is the trade association for America's firearms industry.
It's mission: To promote, protect and preserve hunting and the shooting sports.
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NSSF Blog

NSSF Statement on White House ‘Smart Gun’ Initiative

Based on news reports and in anticipation of a federal report on so-called “smart gun” technology, the National Shooting Sports Foundation, as the trade association for the firearms industry, issues the following statement. While NSSF has yet to see the report, we would like to make our position clear on the issue.



Voters Do Not Support Lawsuits Against Firearms Manufacturers, Retailers for Gun Crime, Poll Finds

Seven of 10 American voters do not support allowing crime victims to sue firearm manufacturers and retailers, and instead back the defense that the PLCAA provides.



More Women are Buying Guns or “Who are You Going to Believe …”

After we finally stopped laughing at the headline and the prose that followed, we decided that a response was warranted to “The Myth of the Rise in Female Gun Ownership.”



Wildlife Needs Hunters and Shooters to Thrive

Yes, “We built that,” but the work is far from over. Here’s how you can do your part to secure our heritage and lifestyle for the next generation Healthy wildlife populations and habitat ARE NOT a product of nature. That’s a fairly bold and rather counter-intuitive statement, but in an era of threatened natural resources […]



NSSF Encourages State Wildlife Agencies to Attend Industry Summit

The National Shooting Sports Foundation is holding its annual Industry Summit June 6-8 in Pittsburgh, Pennsylvania, at the Pittsburgh Marriot City Center.



The Customer-Centric Show

“No one ever goes to a retail store to see what’s old.” The same applies for trade shows. So this year the SHOT Show tried out a new idea — the Next Pavilion.



State Lawmakers Forget State Law and Their Oaths of Office

Seven Arlington and Alexandria, Virginia state lawmakers apparently see nothing wrong with opportunistically trying to use their offices and collective influence to disrupt a legitimate business, NOVA Armory, a federally licensed retailer, set to open this month.



Hunting For A Cause — The Benefits of Cause-Related Marketing

Cause marketing promotions, if done correctly, have the power to increase corporate profits and create shareholder value, strengthen or revitalize brand image and, in some instances, be the deciding factor in cause-conscientious customers choosing one company’s product over a competitor’s.